WTF is the Attribution Reporting API in Google’s Privacy Sandbox?

The Attribution Reporting API effectively has the browser play the part of the third-party cookie — for better and worse.
January 26, 2024

WTF is the Attribution Reporting API in Google’s Privacy Sandbox?

The Attribution Reporting API effectively has the browser play the part of the third-party cookie -- for better and worse.

Additional coverage:

  • OpenAI's new chatbot store opened on Jan. 10, but digital publishing companies haven’t been all that eager to dive in head first just yet due to their own limited resources and the lack of clear audience and revenue growth opportunities.
  • Genjo attempts to take all the lanes that generative AI travels today and coordinates them to generate even more knowledge, creativity and power that goes beyond human capabilities.
  • Currently, the industry is facing rising digital ad costs along with more data privacy regulation, forcing marketers and advertisers to reconsider their digital strategies. Agency execs say they are suggesting diversification even beyond digital into traditional channels, like direct mail.
  • CoreAI will focus on insights and strategy, media planning, creative and production, software development and operations.
  • For the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a seasoned media buyer who says that the platforms are looking for more predictability.
Other things to know about

Top Stories
The Attribution Reporting API effectively has the browser play the part of the third-party cookie — for better and worse.

howdy!
OpenAI’s new chatbot store opened on Jan. 10, but digital publishing companies haven’t been all that eager to dive in head first just yet due to their own limited resources and the lack of clear audience and revenue growth opportunities.

With Google already deprecating 1% of third-party cookies in Chrome, teams are likely to be highly focused on cookieless planning. Experts even think they’ll work outside third-party signals for a better future.

Advertisement

howdy!
Genjo attempts to take all the lanes that generative AI travels today and coordinates them to generate even more knowledge, creativity and power that goes beyond human capabilities.

Agencies are shifting away from third-party data to ensure they precisely target audiences with relevant ads.

howdy!
Currently, the industry is facing rising digital ad costs along with more data privacy regulation, forcing marketers and advertisers to reconsider their digital strategies. Agency execs say they are suggesting diversification even beyond digital into traditional channels, like direct mail.

Advertisement

With targeted, personalized and engaging experiences, direct mail has become a customer acquisition powerhouse.

howdy!
For the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a seasoned media buyer who says that the platforms are looking for more predictability.

howdy!
CoreAI will focus on insights and strategy, media planning, creative and production, software development and operations.

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