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I talked with a group of publishers last week. They’d just come back from a conference where a speaker told them that the right number of links to include in an email was 15. They wanted to know: Did I agree?

I told them what I know to be true: There is no “right” strategy for email.

There is no right topic.

There is no right format.

There is no right number of emails to send per week.

There is certainly no right number of links.

It’s up to you to figure out what works for you and your audience.

—Dan (say 👋 via email or LinkedIn)

A Big List of Things You Can A/B Test

A/B testing is one of the cornerstones of a great newsletter strategy. But the challenge for most newsletter operators, I’ve found, is figuring out what to test — and how often.

So I’ve put together a big list of things you can test, from the newsletter envelope to automations to conversion emails. (A/B testing isn’t just for subject lines!)

Plus, I know you’ve got questions about testing:

Which tests should I prioritize?
How big does my list need to be to run a test?
How much can I test at one time?
What if I don’t learn anything from a test?

I’ve answered all of that — and more! — inside this A/B testing deep dive. Let’s start testing! →

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In case you missed it...

CJ Chilvers has been creating newsletters since 1987. Here’s what he’s learned along the way.

Here’s what to do if you make a newsletter mistake — and how to fix your email workflow to reduce the chance of future mistakes.

Launching your newsletter is often the easy part. Now comes the real work: Starting to build a loyal audience for your newsletter. Let’s talk about the next steps.

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Not a Newsletter - 📬 No. 22 | Let’s talk A/B testing

A Big List of Things You Can A/B Test

Join the beehiiv community — the secret behind the success of top newsletters like Milk Road.

In case you missed it...

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📬 No. 20 | Newsletters Lessons With David C. Baker

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