Amazon wants a bigger slice of the DSP ad tech market

February 20, 2024

Amazon wants a bigger slice of the DSP ad tech market

Over the last year or so, ad execs have noted how much Amazon's ad tech has changed to become omnichannel in nature — i.e. more of a competitor to the two largest DSPs: The Trade Desk and Google’s DV360.

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Amazon wants a bigger slice of the DSP ad tech market