GrowthHackers - This Week's Must-Know Updates

AMA with Gaurav Vohra, Head of Growth at Superhuman

🕕Thursday, February 29th, 9 a.m. PST

Join us on for an exclusive virtual AMA session with Gaurav Vohra, Head of Growth at Superhuman.

🔥 Key Topics of Discussion:

• Forming a Growth Team at Different Company Stages: From Founding to Series C
• Crafting an Exceptional Customer Onboarding Experience
• Early Growth Strategies
• Navigating the Analytics Landscape for Growth Teams

Register now and send your questions to Gaurav!

WHAT'S NEW?

Buckle up for the past week's wrap up!

🎬 A Busy Week for OpenAI: OpenAI just dropped a text-to-video bomb called Sora that's spitting out cinema-quality magic. Testers are sharing mind-blowing clips, and the future of how AI-generated content is looking. But that's not all! OpenAI just tripled its value in 10 months, now worth a cool $80 billion. And rumors are swirling about  an OpenAI search engine powered by Microsoft Bing that could give Google a run for its money.

📈 Reddit has  signed an exclusive contract with “an unnamed large AI company” to provide access to their dataset for a staggering $60 million annually. This goldmine of real-world interactions will fuel their LLM model, aiming to create an AI that mirrors human responses and insights, potentially shaking up online searches. 

🥊 The Boosted Post Battle: Apple will begin charging iOS users a 30% service charge on boosted posts when they’re purchased on Facebook’s and Instagram’s iOS apps, which Meta is pushing onto buyers. But wait! Meta's got a plan: buy your boosted posts on desktop. Will advertisers take the bait and shift to desktops? Or will Meta be forced to find a new battle strategy? 

🤝 Pinterest Business Manager gets a collaboration makeover, enabling seamless teamwork on Pin campaigns. Influencer marketing just got easier!

📱 TikTok-savvy brands: Get ready to streamline your creative workflow! The TikTok Creative Assistant is now integrated with Adobe Express,  reducing the effort  required to work across different platforms for each stage of the content ideation, creation and distribution process.
 

📞 Google Tests "Talk to a Live Rep" Feature: Tired of endless hold music and robotic prompts? Google might just be your savior! They're testing a feature that calls businesses on your behalf and holds your place in line until a real person answers.

😍 Love is blind, but finances shouldn't be? Forget traditional swipes, a new dating app called "Score" launched for Valentine's Day with a unique twist: users need a credit score of at least 675. Created by financial platform Neon Money Club, Score aims to spark conversations about financial compatibility while matching singles who prioritize financial responsibility.

 WEEKLY CHALLENGE 

Melody, a fictional music streaming app focused on personalized discovery and curation, has been struggling to attract and retain users. Launched 6 months ago, Melody boasts a sleek design, high-quality audio, and a unique algorithm that recommends music based on individual moods and preferences. However, user growth has been stagnant, and churn rate is concerning.

Your Mission:

As a part of their growth team, you are tasked with helping Melody overcome its challenges and achieve its growth goals. Your focus is on:

• Acquisition: Develop strategies to attract new users and increase brand awareness.
• Activation: Design tactics to onboard new users effectively and showcase the value proposition of Melody's personalized music discovery.
• Retention: Implement strategies to keep users engaged and encourage upgrades to premium subscriptions

 COMMUNITY FORUM 

🗨️ "Do you use the Must-Have / 40% Survey with your audience to review PMF? If not, what questions are you asking your audience?  " Reply

🗨️ "I am currently running a A/B test in my website and I Have a better conversion rate and a worst AOV. How should I analize it? Reply

🗨️ Got a question for community members? Post a Question

 GET FEEDBACK 

Ready to level up your startup pitch and get valuable insights from fellow growth enthusiasts? 

Here's the challenge:

• Brainstorm your 60-second elevator pitch: What problem does your startup solve? Who's your target audience? What makes you unique? Hook 'em with a clear, concise, and compelling message!
• Share your pitch: You can either write it out in the comments or upload a 60-second video showcasing your pitch (bonus points for creativity!).
• Get feedback: Our community of growth experts and fellow founders will provide constructive feedback to help you polish your pitch and take it to the next level.

 COMMUNITY POSTS  

What We Know About Sora, OpenAi's New Text-to-Video AI Model

OpenAI has just released its new text-to-video model, Sora, and videos created with it are generating a huge buzz because of their cinematic quality. But what do we know about Sora so far? Check out this post to learn more, and find out some cool future applications for growth professionals 

The Product Manager’s Guide to North Star Metrics

Different metrics can gauge various facets of a product’s success. But one metric is the quintessential indicator of the product’s value generation—the North Star Metric (NSM). This pivotal metric not only encapsulates the core value that the product delivers to its users but also serves as a unifying beacon for the team developing the product.

 INSIDER PICKS 

🤓 To Read: Imagine, if you will, a contractor who approaches you with a gleam in their eye and a plan so vague it might as well be written in invisible ink. “Trust me,” they say, “I’ll work on your house for three months. I’ll spend 30% of the money on plumbing, 30% on framing and building the walls and roof, 10% on electric work, and the rest on paint and such.” When you ask if the house will be livable by the end, they shrug. “Who knows? But isn’t the journey exciting?”. That's the analogy at "Building a startup is like building a house", by Haje Jan Kamps.

🎧 To Listen: The interview with Martin Gontovnikas to 20Growth podcast, a software engineer at heart who moved to the “dark side” to focus on Marketing. He shared  how he made his way into the world of growth when it was not a thing, cleared misundersdandings about the role, and more.

💭 To Reflect:

🤝 Share the Love: Got a hidden gem that's transforming your growth game? Share the love! Drop your top recommendations at GrowthHackers Community to help a fellow community member level up.