Digiday - The state of publisher revenue

Publishers have been increasingly focused on diversifying their revenue streams as many have experienced declines in traffic, slows in ad buys and pressure to maintain revenue growth. With the final deprecation of third-party cookies in Chrome, changes to social media algorithms and more, publishers are prioritizing total revenue optimization.

While revenue optimization involves managing a company's acquisition, retention, expansion and pricing strategies, total revenue management goes even further. It’s a comprehensive approach to maximizing revenue across all business areas. It includes strategically managing and optimizing all revenue streams to balance tradeoffs and user targeting, eliminating cannibalization and maximizing total revenue.

Publishers: We want to know what fuels your revenue, how you’re optimizing those revenue streams and if total revenue optimization is a part of your plans for 2024. 

Take this survey and receive a $5 gift card and the results.

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