#29 A lean organic growth model for early-stage B2B SaaS
Early-stage SaaS founders are busy, but they don't have to be. Here is an early-stage SaaS growth model around only the highest-impact things (80/20 rule) that I’ve developed over the years. Whether you are a team of one or ten, you can implement it for sustainable growth even in uncertain economic times. First, what is SaaS growth?Is it more demos, new signups, higher activation, more conversion to paid, or renewals? Turns out, it's a derivative of all of that. In non-jargon words, SaaS growth is the continuously increasing product engagement. With that out of the way, let's look at the growth model. Growth ModelIt has three layers - foundations, acquisition, and engagement. Let's discuss each layer in detail. FoundationsWithout these essential steps, you will always wonder why things are not working as expected.
AcquisitionYou are now all set to go out in the market and get some early clients. There are three motions involved here:
EngagementYou get no benefits if new signups don't use the product. It's a waste of all the effort. So, product engagement is the holy grail of SaaS growth. Here are five ways to get it right:
Tactical activities
You can do it all by yourself or work with me to execute this model for your business. Schedule a strategy call with me if you want to explore working together. On the call, we will diagnose your business and fine-tune this model for it. And if it's a fit, we will find a way to work together to implement it. ❤️ Thanks for reading Issue #29.
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