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It’s World Pistachio Day, Reader... Eat ‘em in 🍦 ice cream, muffins, or straight out of the shell!

In today’s edition:

• Today's 👉 Tip of the Day is for TikTok

• Find the 🏁 winning marketing channels for new products

• 🛍️ Shoppable Pinterest live streams

• TikTok 👤 user behavior stats

• 📣 Additional industry news from Threads and Google

If you want to grow a business-focused presence on TikTok, you’re going to have to draw people in with entertainment and then instantly show them your value so you can drive more viewers toward your products, services, website, or newsletter.

3 Types of TikTok Content Your Marketing Needs

Valuable Teaching Content: These videos build your value proposition. As a general rule, most teaching videos will cover 3–5 key points: valuable insights, hacks, experiences, encouragements, etc.

Entertaining, Trend-Led Content: This type of content is unlikely to lead to many direct conversions but it will expand your audience and help you get more views, boosting your standing with the TikTok algorithm.

Trailer Content: You can break down longer videos or audio into brief clips to create more valuable teaching content and show off your expertise. Then, use Collections to link videos together and present each one as a new chapter or episode in a series.

Today's tip is inspired by Keenya Kelly, a featured speaker at Social Media Marketing World 2024.

Binge-Worthy Marketing Training for Reader

If you’re looking to up your marketing game, an On-Demand ticket to Social Media Marketing World is a great option. You get access to ALL of the content from the conference, including recordings of the sessions, keynotes, and workshops. 

That’s hours and hours of training.

“My eyes are sore as I have watched way too many sessions today! All awesome stuff. It's like Netflix… ‘just one more,'” said On-Demand ticket attendee Julia Doherty.

I’m ready to start binging today!

Experimental Marketing Framework 

Are you faced with marketing an entirely new product or service? Wondering where you should focus your marketing efforts?

This framework will help you identify the most profitable options.

Step 1: Brainstorming

Start by making a comprehensive list of all the potential marketing channels and specific ideas you can think of that could help you achieve your marketing and sales goals. 

Include things like social media platforms, advertising channels, partnerships, influencer marketing, content creation, email marketing, referral programs, etc.

Step 2: Rank Marketing Options by Their Expected Impact 

Next, look at everything on your brainstorm list and rank them from highest potential impact to lowest, based on your knowledge of your product, customers, and industry. 

The criteria to consider for this ranking should include expected conversion rates, level of effort/resources required, tactic creativity/uniqueness, etc.

The goal is to identify the marketing channels that look the most promising.

Step 3: Experiment With Systematic Testing

With your ideas ranked, start systematically testing the highest-ranked options, working your way down the list over time. 

For each test, you need to track quantifiable results rather than soft metrics such as likes. Suggested key performance indicators include sales, email signups, traffic to your website, etc. 

Tracking these metrics will allow you to see exactly which marketing channels and tactics are helping you reach your goals.

Step 4: Double Down on Your Winners  

After running experiments for some time, you'll likely start to see a pattern emerge with 1–3 marketing channels or tactics demonstrating the best return on investment. These become the "winners" you want to scale.

If an experiment isn't working, try the next idea on your ranked list. Continually focusing your limited resources on the highest-performing experiments is key.

Today's advice is provided with insights from Noah Kagan.

Why Are These Marketers “Leaping” for Joy?

Because they experienced career-changing content from Social Media Marketing World 2024. 

Isn't it your turn?

With your On-Demand ticket you’ll gain access to the recordings from all of the sessions, keynotes, and workshops. That’s hours of high-quality marketing training to help give your marketing a boost.

"I have absolutely found what I needed here. It's been a jam-packed three days. Every single session I attended I've been able to take away probably three things, minimum, that I am going to be able to immediately implement," said Jules McGuire.

I’m ready for a marketing boost.

🗞 Pinterest Shoppable Streaming: Pinterest has launched its first-ever streaming show, "Deliciously Entertaining," in partnership with media company Tastemade. The 10-episode cooking and lifestyle series also features a shoppable experience on Pinterest. Menu items, decorations, recipes, and tutorials from each 22-minute episode can be shopped via QR codes that link to Pinterest boards. Source: Pinterest

🗞 Threads Features in Testing: Meta has started testing two highly requested features on Instagram—drafts and an in-app camera. The drafts feature allows users to save a single post that they may want to publish later. Users can write the post in the composer and swipe down to save it as a draft. The Threads app will also display a different composer icon when there is a saved draft, indicating to the user that they have content ready to post. Along with drafts, Meta is testing a new camera shortcut that opens directly in the composer, making it quicker for users to take and post a photo. Both new features are only available to a small number of test users at this time as Meta evaluates the functionality. Source: TechCrunch

🗞 TikTok User Details: A new Pew Research Center study of United States adult TikTok users reveals that a small minority of highly active posters are responsible for producing the vast majority of content on the platform. This means those who do post can enjoy amplified visibility. The top 25% of most prolific posters generate 98% of all public videos from adult users. In contrast, around half of adult TikTok users have never posted their own video. The typical user rarely or never posts but instead uses TikTok mainly to view content made by others. There are no major differences in posting rates across age groups—around half of users ages 18–34 and 35–49 have posted videos, similar to the overall rate. Users who do post videos tend to be more engaged with TikTok in other ways as well, like having more followers and finding their personalized "For You" page more interesting. Still, 40% of all users say their "For You" content is extremely or very interesting to them, far exceeding the 14% who say it is not interesting. So most users seem pleased with the content TikTok's algorithm recommends, even if they don't produce much of their own. Source: Pew Research

🗞 Google’s AI Help Me Write: Google has updated the visual design for the "Help me write" feature in Chrome that was first previewed at Google I/O in 2022. It now appears as a floating window beside text fields on webpages, with options to customize the length and tone of the generated text. When enabled, users can right-click on text fields to access AI-generated writing suggestions. To use the feature, Chrome users in the US must turn on Experimental AI in their settings and enable "Help me write." Source: The Verge

Did You Know?

The collective noun for ladybugs is a loveliness.