As CMA's Privacy Sandbox Probe gathers momentum, here’s what marketers must know

As CMA's Privacy Sandbox Probe gathers momentum, here’s what marketers must know

Today is D-Day for marketers to voice their take on Google's alternative to third-party cookies for the U.K.'s Competitions and Markets Authority (CMA).

Additional coverage:

• MFAs carry a loose definition and media buyers are split on how to go about removing them from their clients' programmatic budgets.
• Though only 5% of marketing budgets are typically allocated toward reaching multicultural audiences, Parker Morse says that's no longer viewed as a cap, but a starting spot.
• As C-Suites look for growth through M&A, questions emerge for marketers at those companies: What happens to the brands?
• For many esports companies, profitability has long been a concern for the future, not the present. But this is no longer the case for the league operator Blast, which officially turned a profit in 2023 — or so it claims.
• Companies like Nestlé, Walmart and Procter & Gamble have doubled down on their efforts around employee benefits.