NichePursuits.com - Why People Fail at Online Business...

Here’s why so many people fail at online business…

(And if you want to see my newest YouTube video on this subject, you can see 7 Reasons People Fail at Online Business right here).

Let me illustrate a problem I see WAY too often. I recently posted a video on YouTube about the Amazon Influencer program. In that video, I laid out my entire strategy, gave examples, and gave my profit and loss.

However, in the comments, I started getting basic questions…that get this…WERE ANSWERED IN THE VIDEO.

I got the same thing on social media, I get questions and I respond “did you watch the video?”.

Or I get other questions I don’t know the answer to, so I did a quick google search and pasted a link…and said, “Here I did this Google search for you”.

If you are asking questions that you could just Google or worse were already answered in the video you just watched, you are showing signs that you just might not make it.

You are not paying attention to details and you are not being resourceful.

This led me down the thought process of why have I found so much success with building online businesses, when other struggle for years without much success?

In my opinion, here’s 7 reasons why so many people fail at online business.

1. Don’t pay attention to details. Education is free all around on YouTube, Twitter, blogs…if you pay attention, you can usually learn everything you need for free. Stop asking dumb questions, just Google it. And if you still can’t find your answer, there’s lots of free communities that are willing to help.
2. Not being resourceful. I get asked all the time…how do I hire a programmer or how do I find someone to edit my videos? These are not hard problems. Yet for some reason, lots of people lack the ability to be resourceful and just figure things out. For example, years ago I decided I wanted to try creating a pillow product and selling it on Amazon. Most people hear this and immediately stop and think, “That’s too hard!”. But as I took it one step at a time, it was honestly pretty easy. Go to Alibaba. Find a manufacturer that makes pillows. Ask for a sample. Order a bunch. Ship to Amazon. Create a listing. Etc. Sure’s there’s lots of steps, but none of them were hard. You’ve just got to figure it out! (By the way, I ended up selling about $1 million worth of pillows in a single year at the peak of my “pillow empire”…which I sold in 2018).
3. Not taking action and lack of effort. I didn’t know anything about the Amazon Influencer program a year ago, but it seemed interesting. Instead of thinking about it for months or years…I just started! (And I made over $6,000 in December). Jump in, do some work, and figure things out. Too many people sit on the sidelines for WAY too long just thinking about things.
4. Worrying too much about competitors. Yes, you should be aware of your competition. However, if you can figure out how to be better or different then your competitors in some way, that’s really what you should be thinking about. Having competition is a good thing, it means there’s lots of money to be made potentially. When I was researching whether or not to create Link Whisper, my internal link building plugin, I looked at what other SEO plugins were out there. I found that Yoast SEO is active on over 5 million websites…5 MILLION! Yes, Yoast offered some small internal link building feature and they are huge. But this told me the market size is MASSIVE for an SEO plugin. I decided that there must be a segment of that market that wants a faster and easier way to build internal links, so I built Link Whisper…and its been a great business for the past 5 years. Don’t stress too much about your competition. Figure out who they are and how you can be better.
5. Quit too early. Too many people try something for a few weeks and then give up. The perfect example is my 6 month AI content challenge I gave my audience. About 174 people joined the challenge to build a new site using AI content, with the goal of working on it for 6 months. After just 2 months, over 100 people had already quit! Too many people get excited about something and then just quit. Pick an idea and stick with it. The real rewards tend to come after 1, 2, or 3 years of effort.
6. Trying to be just like everyone else. People want to copy another successful person or business. For example, YouTubers see the success of Mr. Beast and start copying his editing style, video ideas, and even thumbnail ideas. And most of these people are not seeing much success. You can’t copy your way to success. You need to find your “angle” or your unique business offering and find what truly resonates with your audience.
7. Think they need some special technical skills. You usually don’t need technical skills to start an online business. For example, I’ve created several software products (Long Tail Pro, Link Whisper, Rank Logic, and others). I have zero programming skills. I couldn’t code myself out of a paper bag. I’d never hired a programmer when I built my first software product. But upwork is super simple to connect with people with skills. I’ve been able to hire the help I need to make up any gap that I have in technical skills.

I get it. Starting an online business isn’t easy.

But honestly, the reason why most people fail isn’t because of some crazy big obstacle. It tends to be more related to internal factors that cause doubt, inaction, or just never trying.

I don’t want you to fail. Be resourceful, take action, and you can figure this stuff out!

Go ahead and watch my full YouTube video on Why So Many People Fail at Online Business.​

The Niche Pursuits Community is Coming Soon...

If you are looking for a group of online publishers and entrepreneurs to mastermind with, share wins, ask questions, and overall join a community...I have good news!

Starting next Monday, I will be opening the doors to the Niche Pursuits Community!

You'll get weekly group calls with experts (where you can ask questions live!) on topics like Google Discover, Pinterest, Facebook traffic, the latest Google strategies, and much more.

You'll get access to small mastermind groups with 3 or 4 others at a similar point in their business as you, so you can dive deep and solve your own business issues.

But that's just a small taste of what you'll gain access to inside the Niche Pursuits Community.

I'll share a bit more tomorrow.

Thanks again,

Spencer