The Rundown: The Trade Desk's take on the next year in ad tech

The Rundown: The Trade Desk's take on the next year in ad tech

Sharing a stage with leading media executives from PepsiCo, Samsung Mobile and Unilever, leading execs at The Trade Desk shared their vision for the year ahead.

Additional coverage:

• This week’s Digiday+ Future of TV Briefing looks at a connected TV ad fraud scheme uncovered by DoubleVerify and Roku that’s been siphoning an estimated $7.5 million per month from advertisers.
• With the success of last weekend's Six Invitational competition, video game publisher Ubisoft may have finally cracked the code to make esports a genuinely profitable venture for all involved.
• ​​How can performance and brand marketing co-exist to push sales and boost brand awareness or affinity simultaneously? It’s a question Orangetheory Fitness is now asking itself after 14 years in business.
• Indie Traction is re-emphasizing client service as it tries to rewrite what it means to be an agency.
• The U.S. Supreme Court addressed separate cases about a similar question: Can states limit social media companies' moderation?