Ad tech’s take: early reactions to Google’s third-party cookie demise

March 01, 2024

Ad tech’s take: early reactions to Google’s third-party cookie demise

Two months into Google's grand cookie cleanse in Chrome, ad tech vendors are dishing out their hot takes.

Additional coverage:

iHeartMedia, Spotify, SiriusXM and Acast reported year over year revenue growth in their podcast businesses in Q4 2023, noting signs of an improving ad market.
Agency holding company IPG has chosen to throw its lot in developing the next iteration of generative AI tools and products with Adobe, per an announcement the two companies made yesterday.
NewsGuard's new automation features will track disinformation on websites, social media and video channels.
Our most-read story this week: Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI

There are still a few more days to take our five-question DSP survey.

Other things to know about

Today is your last chance to enter the Digiday Content Marketing Awards. Join past winners including Disney, Amazon and many more. Submit your entries by 11:59 p.m. PST.
With the deprecation of third-party cookies underway, there has seldom been a more urgent moment for publishers and advertisers to revisit their data strategies. Sponsored by Optable.
Targeting attention requires a top-to-bottom effort by brands and agencies. Sponsored by Digital Turbine.

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Ad tech’s take: early reactions to Google’s third-party cookie demise