Investment is (slowly) trickling back into ad tech

Investment is (slowly) trickling back into ad tech

After a comparatively quiet two years, investors appear to have regained their appetite for ad tech in terms of early-stage investments, as sources also predict grander-scale mergers and acquisitions in late 2024.

Additional coverage:

• In this Digiday+ Media Briefing: an analysis of four publishers’ Q4 and full-year 2023 earnings.
• Quaker’s global team has been working on “elevating the positioning and the storytelling” of the brand, in an 'iterative' approach to make its advertising work globally and locally.
• Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic access to streaming and audio advertising.
• Co-production is a key aspect of Blast’s esports strategy because it means both partners are invested in keeping “Rainbow Six” esports healthy in the long run, even if their key performance indicators for the collaboration might be different.
• This week’s Digiday+ Research Briefing examines how Walmart’s impending acquisition of Vizio will bolster its Walmart Connect retail media offering, how agencies’ use of AI will be a hot topic at next week’s Media Buying Summit in Nashville, and how advertisers continue to be impacted by layoffs at Meta.

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