Ad tech's multi million-dollar quandary: Balancing budgets amid Google's Sandbox Uncertainty

Ad tech's multi million-dollar quandary: Balancing budgets amid Google's Sandbox Uncertainty

With companies diverting resources to adapt to Google's Sandbox, there's less room for innovation within their own technologies.

Additional coverage:

• OpenAI's custom GPTs and GPT Store could offer a potential new platform for publishers to drive referral traffic. We break them down in this explainer video.
• As the fallout from Google's third-party cookie deprecation continues, agency executives expect to see compounding effects on trends like the rise of retail media, streaming and audio ad spend, and the role of display ads.
• With the influencer marketing business getting more competitive, agencies are testing trends from AI avatars to social commerce in order to find new ways to grow. More in this Digiday+ Media Buying Briefing.
• Between Meta's two platforms, Instagram is the clear winner when it comes to marketing spend — and that's because it drives conversions and branding in a big way.
• OpenAI and other companies in the generative AI space continue to develop and debut innovations at a rapid pace. But all that AI fervor is also generating a bevy of new legal battles.