AI Competition Fires Up, New Ways to Boot Your Reach, and a Masterclass in Growth

AMA with Chiedo John, Growth Director at GitHub

🕕 April 3rd, 9 a.m. PST

We're thrilled to welcome Chiedo John, Director of Growth at GitHub, for an exclusive AMA session on April 3rd starting at 9 AM PST. RSVP for a live webinar with GrowhHackers Community, where he'll be answering YOUR questions about his career journey, growth insights, and VC experience.

Chiedo John's career path is a masterclass in growth. Starting as a web developer, he's climbed the ladder at GitHub, building and leading a successful product-led growth team. Just this January, he took the exciting leap to Director of Growth, where he's now focused on expanding GitHub's reach through out-of-product experiences like marketing pages, subdomains, and acquisition flows.

He's not just a leader within companies, but also a founder himself, having invested in 12 pre-seed US startups through Rocktown. Join him for an exclusive AMA with community members, packed with insights on his career journey, new growth team motivation tactics, and the exciting world of VC investments!

Here's what you can ask Chiedo:

• His career path to Growth Director and the lessons he's learned along the way.
• Strategies and tactics for motivating and building new growth teams
• Insights from his experience as a VC investor in pre-seed startups
• Anything else related to growth, marketing, or startups!

Ask Chiedo anything!

Register now and submit your questions.

WHAT'S NEW?

This week's newsletter brings another exciting batch of updates, covering the latest developments in B2B Marketing, AI, social media, and beyond!

Your Best LinkedIn Posts Can Soon Get More Reach: LinkedIn has outlined some of the latest updates to its content distribution algorithm to favor evergreen, can't-be-found-anywhere-else content. With their new "suggested post" delivery being tested, your best posts could be shown to targeted users for months, or even years, instead of hours or days.

Meta's Facebook, Instagram and Threads are back a global outage that caused widespread disruption earlier today - an lots of trending topics on X. 

LinkedIn Shares Best Practices for Display Ads Performance: Learn from LinkedIn's 6 best practices to improve your display ad performance and capitalize on the expected growth of B2B display advertising.

Amazon-backed Anthropic has announced Claude 3, their new generation AI model. They claim their most advanced version, Claude 3 Octopus, outperforms ChatGPT 4 and Gemini Ultra in several benchmarks, including a cut in hallucination risks. 

More Data Deals To Fuel AI: Following the deal between Google and Reddit, now Midjourney and OpenAI are reportedly negotiating with Automattic (of Tumblr and WordPress) to acquire user data to feed their AI models.

The Waking Talking ChatGPT: OpenAI joined forces with tech giants to invest in Figure, a company developing human-like robots. Figure has raised $675 million in its latest Series B funding round, with the goal to develop a machine that can "eliminate the need for unsafe and undesirable jobs."

Pinned Posts Get a Boost: Frustrated with your post reach on X? Elon Musk announced that pinned posts will now be seen by all of your followers, offering a way to ensure important messages reach everyone.

The Titan Breakdown: It appears we won't get to drive the Apple Car any time soon. After years of development, Apple ended its car project, shifting its focus to generative AI efforts.

Threads Tests API: Stay tuned for improved scheduling on Threads as they test their API with select partners, enabling features like post scheduling within the app.

Stay Ahead of TikTok Trends: Discover the latest trends with TikTok's new "Trends Digest" series, offering insights and tips on incorporating them into your content strategy.

The Full Scoop: That's all for this week's wrap-up. To get a deeper dive into these topics and join discussions with our community members, head now to GrowtHackers Community!

 AMA REPLAY 

 COMMUNITY FORUM 

🗨️ "What's your approach to diagnosing strengths and opportunities of growth strategy when joining a new company?" Reply

🗨️ "How can I discover micro-influencers who would be willing to promote my marketing automation SaaS product?" Reply

🗨️ Got a question for community members? Post a Question

How to Build Great Loyalty Programs 

I’ve been researching loyalty programs a lot recently, as I’m currently working on Retention and Frequency topics at BlaBlaCar. And this is a topic I particularly like.

A loyalty program is a marketing strategy to encourage continuous product usage from customers through rewards, incentives, and exclusive benefits.

While having a Loyalty Program is a good old marketing tactic, leveraged for decades by traditional businesses (Bakeries or Barbers for example), this is still a very efficient way to drive Growth through maximizing LTV for digital products.

In this article, we’ll discover:

💵 How to build a great Loyalty Program

💳 The 5 Types of Loyalty Programs

👀 Lyft, Air France, and Starbucks: 3 Loyalty Program examples

The Ultimate Guide to Reaching C-Level Decision Makers

As a B2B sales professional, you know how important it is to reach the top decision-makers at the companies you’re targeting. These executives, commonly known as C-Level executives, hold the power to make or break a deal.

Unfortunately, the road to winning over these high-ranking executives is not an easy one. You’re up against busy schedules, countless sales pitches, and a constant stream of emails flooding your inbox. That’s why it’s crucial to have a solid strategy in place for reaching and selling to them.

 INSIDER PICKS 

🤓 To Read: This week's good read shout out goes to Strategy Breakdowns newsletter on their article tearing down 3 growth tactics used by AirBnb in they very early days.

🎧 To Listen: The interview with the founder and CEO of Perplexity, Aravind Srinivas to Invest Like The Best. He shared his strategy to build the business model and the importance of execution in AI Startups and more. A good listen for those building AI products and non-AI products alike.

💭 To Reflect:

🤝 Share the Love: Got a hidden gem that's transforming your growth game? Share the love! Drop your top recommendations at GrowthHackers Community to help a fellow community member level up.