The Core Update Shake-Up, Mapping Your Carrer Next Step, and more!

AMA with Chiedo John, Growth Director at GitHub

🕕 April 3rd, 9 a.m. PST

We're'll welcome Chiedo John, Director of Growth at GitHub, for an exclusive AMA session on April 3rd starting at 9 AM PST. Join us for an exclusive AMA for community members, packed with insights on his career journey, new growth team motivation tactics, and the exciting world of VC investments!

RSVP now and submit your questions!

WHAT'S NEW?

This week's newsletter brings another exciting batch of updates!

Google Search Update: Get ready for potential fluctuations in your Google Search traffic! A new core update is expected to prioritize original, helpful content and reduce low-quality content by 40%. Focus on creating high-quality content that genuinely provides value to your audience.

TikTok's Guide to Optimize Your Ad Campaigns: Looking to level up your TikTok advertising game? TikTok released a quick guide outlining various bidding options and campaign optimization strategies tailored to your specific marketing goals.

Fine-Tune Gemini's AI Responses: Tired of slightly off-target responses from Gemini? We've got you covered! A new update allows you to edit and refine responses directly in the chatbox. Simply highlight the text you want to adjust, provide instructions, and get a more precise output.

Twitch Shifts Focus Beyond Live Streaming: While Twitch remains a streaming giant, its CEO outlined plans for 2024, including a major app redesign focusing on discoverability. Expect a scrollable feed similar to TikTok, allowing viewers to easily find new streamers through bite-sized content.

The Google Maps of Career Progression: LinkedIn is stepping up to help employees advance their careers within their current organizations. They're launching "Next Role Explorer", a tool that visualizes potential career paths based on the journeys of other employees. This feature will also highlight the skills you already possess and the skills you need to develop to make a smooth transition to your desired role.

Ready to get deeper in the discussion? Head out to the comminty!

 WEEKLY CHALENGE 

Do you have the magic touch to rekindle lost connections? Can you reawaken the sleeping giants of any user base? We're throwing down a choose-your-own-adventure growth challenge that will test your creativity, strategic thinking, and ability to bring dormant users back to life.

This time, you get to pick the battlefield!

• Option 1: Your own product/service: Do you have a website, app, newsletter, saas product, podcast, or anything else with dormant users? This is your chance to develop a strategy to re-engage them.
• Option 2: The GrowthHackers Community: We have a vibrant community ourselves, and some members might be a bit less active than others. Use your skills to entice them back into the fold!

No matter which path you choose, the goal remains the same: increase engagement among dormant users within 30 days.

How to Participate:

1. Provide context: Briefly describe what you're trying to grow (e.g., website traffic, podcast downloads, community engagement)
2. Share your experiment ideas: Outline your proposed strategy for re-engaging dormant users. Be specific about the tactics you'll use and how you'll measure success.
3. Bonus points for results! After the 30-day challenge period, return to the forum and share your results, including any insights you gained from the experience.

The most insightful and impactful responses will be rewarded with a virtual pass to our latest GrowthHackers conference!

Ready to take on the challenge?

 COMMUNITY FORUM 

🗨️ "What's the best way for me to find and reach out to potential customers in markets like the US and Canada? I'm interested in learning techniques beyond cold email/LinkedIn outreach - has anyone tried any interesting strategies that worked for them? Curious to see what has worked for others here." Reply

🗨️ "How do I get a team that’s reasonably unfamiliar with growth hacking and its advantages on board without overwhelming them with the entire process a seasoned growth team would use?" Reply

🗨️ "My partner has recently founded a SaaS company, and I said I would help him with the marketing and social media, whilst he focuses on the product. I love writing and creating content, so I thought why not!  ✍📚

However, I’ve never done anything like this before, and I’m not really sure where to start!

We’ve decided we’ll launch with LinkedIn and then maybe branch out to Twitter/X and maybe TikTok. I am in the middle of drafting welcome emails. And once the website is live, we’ll start working on the SEO pieces.

Is there anything I’m missing? Has anyone got any top tips for when you are starting out and launching a brand new company?" Reply

🗨️ Got a question for community members? Post a Question

Inside Google's Anti-Spam Algorithm Update: What is Changing and How To Prepare

In a significant move to improve search quality, Google just announced a major update to its algorithms and spam policies. This update targets low-quality and unoriginal content, aiming to significantly reduce its presence in search results.

In this article, we will dive deeper into what us actually changing, the expected impact, deadlines to adapt, and how to prepare, so let's go!

Which AI Tools do PMs Actually Use?

Since OpenAI’s public launch of ChatGPT, conversations about the role of artificial intelligence (AI) in the tech industry have become virtually ubiquitous in the press.

In response to the rapid dissemination of AI-powered software, industry leaders have begun to speculate about AI’s role in their product strategy and business operations. While analysts, investors, and technologists have a multiplicity of predictions about how AI will change the discipline of product management (and the tech sector at large), forward-thinking PMs have already begun using AI to enhance their operations and leverage additional expertise.

 INSIDER PICKS 

🤓 To Read: This week's good read shout out goes to Kyle Poyar at Growth Unginged and "The inside story of Amplitude’s new self-service plan", including their tale of experiments of package and pricing.
 

🎧 To Listen: Missed our latest interview with Gaurav Vohra about Superhuman's growth journey and startup growth? Now you can listen on the go.

💭 To Reflect:

🤝 Share the Love: Got a hidden gem that's transforming your growth game? Share the love! Drop your top recommendations at GrowthHackers Community to help a fellow community member level up.