While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok

Some of TikTok’s advertisers are considering whether advertising puts them at risk.
March 18, 2024

While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok

Some of TikTok’s advertisers are considering whether advertising puts them at risk.

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Top Stories
Ivy Liu
Some of TikTok’s advertisers are considering whether advertising puts them at risk.

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“Cheap” and “reach” are typically favored terms among advertisers. But taken together, they spell the next potential target for the digital ad industry to weed out.

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How Roundel Media Studio helps brands with data-informed campaign management

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Register for this virtual event on April 17 at 2 p.m. ET to learn how The Mom Edit and Collective Voice's creator-content strategy drove sales and positive ROI for Saks.

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Once those cookies disappear, Amazon will stand as one of the few and largest platforms where marketers can precisely target and measure their advertising.

After building an effective email marketing strategy, Dagne Dover turned to SMS to drive message reinforcement and cross-channel conversions.

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Experts assert that buyers don’t have to accept trade-offs when it comes to merging ad tech and TV.

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Marketers are using AI for last-mile optimization to deliver the best format experience for a creative every time — ensuring the hard work put into crafting the campaign messaging, targeting and more reaches consumers in the best manner possible.

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Influencer agencies are bracing for a potential TikTok ban that could disrupt their client and creator partnerships – but many are putting contingency plans in place as regulations unfold.

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LGBTQ+ publisher Q.Digital has acquired Outsports from Vox Media in an all-stock equity deal. Q.Digital plans to grow Outsports’ audience by 20% and sell sponsorships for its sports coverage.

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