How outcome-based measurement may figure into this year’s upfront market
In a recent Future of TV Briefing, Digiday+ members had exclusive access to a look at how business outcome measurement and guarantees may figure into this year’s upfront market. Get a taste of this member-only briefing below and subscribe to stay ahead with full access to original research, exclusive content, reports and guides, member events and much more. Recent Member Exclusives |
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Just announced: Your first look at the 2024 Digiday Awards categories
Wednesday, March 13, 2024
The Digiday Awards recognize the work modernizing media and marketing and provide valuable recognition for the top companies, campaigns and creatives. We've introduced six new categories including
How advertisers are using email to move beyond walled gardens
Wednesday, March 13, 2024
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Advertisers don't see new, immediate value in Snapchat's ad offerings despite its brand marketing campaign
Wednesday, March 13, 2024
A month after Snapchat launched its global riposte to social media with the strapline “Less likes, more Snapchat”, marketers have been left none the wiser as to whether this is going to ladder up into
Criteo is exploring a services layer for Privacy Sandbox
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It seeks to tap open web legacy to bridge third parties' knowledge gaps as Google sticks to its cookieless deadline. March 12, 2024 PRESENTED BY Criteo is exploring a services layer for Privacy
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Monday, March 11, 2024
TikTok is gobbling up more and more ad dollars, poised for another serious gain this year, even in light of its latest bouts of turbulence. March 11, 2024 PRESENTED BY Why marketers are not deterred by
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