How outcome-based measurement may figure into this year’s upfront market

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Just announced: Your first look at the 2024 Digiday Awards categories

Wednesday, March 13, 2024

The Digiday Awards recognize the work modernizing media and marketing and provide valuable recognition for the top companies, campaigns and creatives. We've introduced six new categories including

How advertisers are using email to move beyond walled gardens

Wednesday, March 13, 2024

Why email newsletters are a crucial, reliable channel ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Advertisers don't see new, immediate value in Snapchat's ad offerings despite its brand marketing campaign

Wednesday, March 13, 2024

A month after Snapchat launched its global riposte to social media with the strapline “Less likes, more Snapchat”, marketers have been left none the wiser as to whether this is going to ladder up into

Criteo is exploring a services layer for Privacy Sandbox

Tuesday, March 12, 2024

It seeks to tap open web legacy to bridge third parties' knowledge gaps as Google sticks to its cookieless deadline. March 12, 2024 PRESENTED BY Criteo is exploring a services layer for Privacy

Why marketers are not deterred by TikTok's uncertain future

Monday, March 11, 2024

TikTok is gobbling up more and more ad dollars, poised for another serious gain this year, even in light of its latest bouts of turbulence. March 11, 2024 PRESENTED BY Why marketers are not deterred by

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CTR +40%. Blondes vs Brunettes vs Gingers :)

Sunday, May 19, 2024

Today's hack Ads with images of Gingers get 40% higher CTR than of brunettes Matthew Woodward ran a funny experiment through Facebook ads. He set 3 advertising campaigns. Everything was identical

Mindsnack Ep. 1 - Gratitude

Sunday, May 19, 2024

Why practicing gratitude is important ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

3.1 million visitors/mo from a simple tool

Saturday, May 18, 2024

...and it survived every Google update! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Update: AI Explored podcast With Michael Stelzner

Saturday, May 18, 2024

Hey, Reader! We've got some exciting news. Not only did we launch the AI Explored podcast on Apple Podcasts, Spotify, YouTube Music, and Amazon Music—we did even one better. I realize so many of

'Can You Stay Curious a Little Bit Longer?'

Saturday, May 18, 2024

We spoke to best-selling author Michael Bungay Stanier about why it's so critical to take risks, the "fierce love" element of coaching, and resisting the temptation to give advice. ‌ ‌ ‌

The Catch-22 in Hiring Today

Saturday, May 18, 2024

There shouldn't be, but there is To view this email as a web page, click here saastr daily newsletter The Catch-22 in Hiring Today By Jason Lemkin Friday, May 17, 2024 | Growth So there's a

Don't Overlook Creatives: Success with TikTok ads

Saturday, May 18, 2024

Discover the Psychology Behind Effective Ads ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Valuations can be deceiving

Saturday, May 18, 2024

Also: Ranking the top VC investors of Q1; Our analysts' key takeaways from a number of recent conferences; Don't miss our tech talk on gaming! Read online | Don't want to receive these

How will foreign policy fare after the world's biggest election?

Saturday, May 18, 2024

Multiple diplomatic challenges await the new government that takes charge in New Delhi in June ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

7 secrets of Reddit

Saturday, May 18, 2024

Today's hack Very Positive or Very Negative posts perform significantly better than Neutral ones on Reddit Datastories analyzed 4 million data points to see what makes it to the front page of