With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?

These unions are notorious for unraveling, though they typically do so behind closed doors. UTA and Kassan have definitely shattered that mold.
March 15, 2024

With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?

These unions are notorious for unraveling, though they typically do so behind closed doors. UTA and Kassan have definitely shattered that mold.

Additional coverage:

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Top Stories
Ivy Liu
These unions are notorious for unraveling, though they typically do so behind closed doors. UTA and Kassan have definitely shattered that mold.

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Some news podcasts aren’t seeing a presidential year election bump in ad revenue yet, likely due to audiences’ growing news aversion.

True personalization is about identifying where a customer is in their purchasing journey and tailoring their experience to ensure they aren’t asked to retake steps they’ve already completed.

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To today’s youngsters, the idea that anime was ever anything but wildly popular might come as a surprise. Thanks to the growth of dedicated streaming services such as Crunchryoll, Japanese animation is now more accessible than ever before. But no cultural force truly hits the mainstream until brands and advertisers get involved. And in 2024, they are getting involved.

Register for this virtual event on April 10 at 1 p.m. ET to learn how brands of all kinds are leveraging gaming publications such as PC Gamer to develop loyal communities.

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Direct-sold ads are publishers’ major focus this year, while they let up on the gas for other areas of their business, including subscriptions and affiliate commerce.

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As reducing overhead costs and maximizing revenue become more important for digital publishers, they’re evaluating how AI can help them meet their goals, such as making content available in other languages to grow audiences, engagement and monetization.

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It’s getting harder for marketers to stand out online, so direct-to-consumer bedding brand Parachute Home is ramping up its experiential marketing to stand out in-person.

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Amid growing concern about the risks of social media, the 1990s law has come under more scrutiny and reached the highest courts.

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