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Special report: The third-party cookie primer

A catch-up on all things third-party cookies.
March 19, 2024

Special report: The third-party cookie primer

In our latest special report, we provide a catch-up on all things third-party cookies.

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  • Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers. Sponsored by Yieldmo.

Top Stories
Ivy Liu
A catch-up on all things third-party cookies.

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Ad execs are diving into three major areas of the Privacy Sandbox without tweaking a thing. It’s all about tracking outcomes for them.

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How Roundel Media Studio helps brands with data-informed campaign management

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Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. Download this new report for more insights on the subscription economy.

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Vox Media’s CRO Geoff Schiller joins the Digiday Podcast.

Publishers are racing to gain a competitive advantage with AI. From dubbing video content in other languages to expanding engagement and monetization, generative AI has become a pathway to increasing creative productivity.

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For marketers who weren’t as keen to spend on retail media networks previously, the first-party data pitch of retail media networks is now more appealing.

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While the top 10 retailers commandeer the lion's share of ad dollars, smaller RMNs are carving out their niche by capitalizing on their unique value proposition of capturing traffic during moments of purchase intent.

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Assembly is aligning some of its global structure to better fit its North American organizational structure, by appointing a global chief client officer and a global chief product officer.

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Some of TikTok’s advertisers are considering whether advertising puts them at risk.

All Latest Stories

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How brands like Dagne Dover and Andie Swim are growing revenue with personalized experiences

Monday, March 18, 2024

Why data activation is unlocking omnichannel revenue growth for brands ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok

Monday, March 18, 2024

Some of TikTok's advertisers are considering whether advertising puts them at risk. March 18, 2024 PRESENTED BY While advertisers are playing it cool, they're hesitant to unleash their budgets

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Sunday, March 17, 2024

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With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?

Friday, March 15, 2024

These unions are notorious for unraveling, though they typically do so behind closed doors. UTA and Kassan have definitely shattered that mold. March 15, 2024 PRESENTED BY With UTA, Michael Kassan

WTF is Section 230?

Friday, March 15, 2024

Amid growing concern about the risks of social media, the 1990s law has come under more scrutiny and reached the highest courts. March 14, 2024 PRESENTED BY WTF is Section 230? Amid growing concern

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