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Special report: The third-party cookie primer

A catch-up on all things third-party cookies.
March 19, 2024

Special report: The third-party cookie primer

In our latest special report, we provide a catch-up on all things third-party cookies.

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  • Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers. Sponsored by Yieldmo.

Top Stories
Ivy Liu
A catch-up on all things third-party cookies.

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Ad execs are diving into three major areas of the Privacy Sandbox without tweaking a thing. It’s all about tracking outcomes for them.

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How Roundel Media Studio helps brands with data-informed campaign management

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Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. Download this new report for more insights on the subscription economy.

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Vox Media’s CRO Geoff Schiller joins the Digiday Podcast.

Publishers are racing to gain a competitive advantage with AI. From dubbing video content in other languages to expanding engagement and monetization, generative AI has become a pathway to increasing creative productivity.

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For marketers who weren’t as keen to spend on retail media networks previously, the first-party data pitch of retail media networks is now more appealing.

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While the top 10 retailers commandeer the lion's share of ad dollars, smaller RMNs are carving out their niche by capitalizing on their unique value proposition of capturing traffic during moments of purchase intent.

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Assembly is aligning some of its global structure to better fit its North American organizational structure, by appointing a global chief client officer and a global chief product officer.

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Some of TikTok’s advertisers are considering whether advertising puts them at risk.

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How brands like Dagne Dover and Andie Swim are growing revenue with personalized experiences

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While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok

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