GrowthHackingIdea - Don't do this (3% decrease in revenue)

Today's hack
Adding "Facebook Login" on a checkout page decreased revenue by 3% [case study]

BliVakker.no ran a very interesting experiment.

They decided to simplify the buying process by adding "Facebook Login" on their checkout page.

#1. Login via email.
#2. The same as #1 + Login via Facebook.

Results:
#2 decreased revenue by 3%.

Looks like Checkout and Facebook are incompatible for 3% of people. Worth checking this for your audience.

Source: vwo.com


Cheers,
Charlie Patel ;)

Want to hang out with fellow growth marketers and SaaS founders who love amazing deals. Join the FB Group


Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9



Unsubscribe | GrowthHackingIdea / StartupGrowth.com | 1460 Broadway New York, NY 10036

Older messages

Millions of YouTube views (an instruction)

Saturday, March 23, 2024

Today's hack I know how to increase YouTube annotation CTR by 22400% ;) Here are instructions on how this guy increased his YouTube annotation CTR by 22400% (from 0.2% to 45%) that resulted in

Stop losing 57% of your users

Friday, March 22, 2024

Today's hack 57% of mobile users will abandon your website if it takes more than 3 seconds to load 73% of mobile internet users say that they've encountered a website that was too slow to load.

5x higher organic CTR on Google

Thursday, March 21, 2024

Today's hack How to boost your organic CTR on Google by 5 times? I know the answer :) If you already have at least one page on Google that ranks as a TOP 10 position, you can boost your organic CTR

26x higher conversions into emails

Wednesday, March 20, 2024

Today's hack A CTA that answers the question: "What's in it for me?" converts into emails over 13-26 times better [case study] Sumo.me analyzed over 39 Million opt-in forms. They

TOP 7 most shared headline formulas

Tuesday, March 19, 2024

Today's hack [research] The most shared articles on Facebook have this trigram: "X pictures that". On Twitter: "the science of". Buzzsumo extracted trigrams (3 words) from the

You Might Also Like

Gensler Dodges Tough Questions on CNBC

Wednesday, May 8, 2024

Plus Crypto Policy May Influence Swing State Elections ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Shopify Dispatch Issue #450 - WLS radio, Advertising cookies

Wednesday, May 8, 2024

​ Issue #450 - May 8th, 2024 WLS - Chicago Kevin Hillstrom writes about Sears, the WLS radio station, and how Sears was doing Amazon Prime-like tactics over a hundred years ago. Another everything old

CONVERT more consumers

Wednesday, May 8, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo It's National 🦷 Root Canal Appreciation Day, Reader! Does anyone really

Your email marketing won’t work anymore unless you follow these three rules

Wednesday, May 8, 2024

If you're sending 5000 or more emails per day, Google and Yahoo have new rules you must follow, or your emails won't reach your audience's inboxes anymore. Here are the new requirements at

The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

Wednesday, May 8, 2024

A digital marketing strategy is essential to any thriving business. See the tactics successful brands use and get inspired by campaigns that work. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🕵️‍♂️ Would you offer a to-go version of your content?

Wednesday, May 8, 2024

PLUS data driven content and rating X threads ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

💡 50+ baller business concepts

Wednesday, May 8, 2024

By Sam Parr and Shaan Puri of My First Million. Trends logo At its core, My First Million is a podcast about brainstorming brilliant ideas. Back in 2020, Sam and Shaan started sharing the research they

Networking Is Key To Business Growth

Wednesday, May 8, 2024

I've always been a networker. It's probably in my genes. I like meeting new people and finding out more about what they do and their story. Lately I've been going to networking happy hours

Headlines Saying FTX Is Paying Everyone 100% Are Inaccurate

Wednesday, May 8, 2024

Listen now (2 mins) | Today's letter is brought to you by Consensus 2024! Consensus 2024 is happening May 29-31 in Austin, Texas. This year marks the tenth annual Consensus, making it the largest

💥 Million Dollar Newsletter Ideas 💥 CreatorBoom

Wednesday, May 8, 2024

$5M/Year With 3 Businesses, $500k/Month Creator, 41 Newsletter Tools, How To Scale Your Business, Launch Your Minimalist Newsletter in 5 days. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌