GrowthHackingIdea - Don't do this (3% decrease in revenue)

Today's hack
Adding "Facebook Login" on a checkout page decreased revenue by 3% [case study]

BliVakker.no ran a very interesting experiment.

They decided to simplify the buying process by adding "Facebook Login" on their checkout page.

#1. Login via email.
#2. The same as #1 + Login via Facebook.

Results:
#2 decreased revenue by 3%.

Looks like Checkout and Facebook are incompatible for 3% of people. Worth checking this for your audience.

Source: vwo.com


Cheers,
Charlie Patel ;)

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