GrowthHackingIdea - Don't do this (3% decrease in revenue)
BliVakker.no ran a very interesting experiment.
They decided to simplify the buying process by adding "Facebook Login" on their checkout page.
#1. Login via email.
#2. The same as #1 + Login via Facebook.
Results:
#2 decreased revenue by 3%.
Looks like Checkout and Facebook are incompatible for 3% of people. Worth checking this for your audience.
Source: vwo.com
Cheers,Charlie Patel ;)
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