GrowthHackingIdea - 26x higher conversions into emails

Today's hack
A CTA that answers the question: "What's in it for me?" converts into emails over 13-26 times better [case study]

Sumo.me analyzed over 39 Million opt-in forms.

They found that the bottom 25% of forms with titles like "Sign up for our newsletter" convert into emails at a rate of 0.53%.

The TOP 10% of opt-in forms convert 13x better. And the difference is in the title that answers the question: "What's in it for me?"
For example:
+ Get 10% off today
+ 10x your SEO traffic
etc.

The highest conversions were generated by page specific titles that answered the question "What's in it for me?"
That means - instead of showing the same CTA on every page, you can define a specific CTA related to a certain page.

For example, an article about launching a Kickstarter Campaign showed an opt-in form "Get the 1-page checklist for every template and exact scripts for free".

This form converted into emails 26 TIMES better than the bottom average.

Source: sumome.com


Cheers,
Charlie Patel ;)

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