Inside marketing’s elusive Quixote quest for digital ad transparency

Inside marketing’s elusive Quixote quest for digital ad transparency

Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency.

Additional coverage:

• The Ankler's Janice Min joins the latest episode of the Digiday Podcast.
• Google’s entry into in-game ads represents an endorsement of the format from one of the largest digital advertising platforms on the web. But it is a double-edged sword.
• Rather than seeing Starbucks getting rid of its global CMO as a bellwether for continued elimination of the role, marketers, brand executives, trade group leaders and consultants see it as a reflection of the current reality for CMOs.
• As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice.
• There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content — and agencies are trying to balance different types of content with new strategies and tools.