Inside marketing’s elusive Quixote quest for digital ad transparency

Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency.
March 26, 2024

Inside marketing’s elusive Quixote quest for digital ad transparency

Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency.

Additional coverage:

  • The Ankler's Janice Min joins the latest episode of the Digiday Podcast.
  • Google’s entry into in-game ads represents an endorsement of the format from one of the largest digital advertising platforms on the web. But it is a double-edged sword.
  • Rather than seeing Starbucks getting rid of its global CMO as a bellwether for continued elimination of the role, marketers, brand executives, trade group leaders and consultants see it as a reflection of the current reality for CMOs.
  • As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice.
  • There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content — and agencies are trying to balance different types of content with new strategies and tools.
Other things to know about
  • The Greater Good Awards recognize companies focused on positively impacting the world. Past winners include Bombas, Audible and more. Submit by Friday, May 10 to secure the best rate.
  • Brands and retailers are seeking future-proof solutions that will mobilize privacy-compliant first-party data and connect marketing activations to business outcomes. Sponsored by Wpromote.
  • An intelligent creative format drives customer engagement and improves brand awareness, attention, consideration and other KPIs. Sponsored by Yieldmo.

Top Stories
Ivy Liu
Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency.

howdy!
Marketers are moving real-time and historical customer data into one platform and adding AI models to convert customers faster.

Advertisement

howdy!
Google’s entry into in-game ads represents an endorsement of the format from one of the largest digital advertising platforms on the web. But it is a double-edged sword.

Join this virtual event on April 17 at 2 p.m. ET for a roundtable discussion about crafting successful creator campaigns that address the whole funnel and deliver ROI for brand marketers.

howdy!
Rather than seeing the Starbucks news as a bellwether for continued elimination of the role, marketers, brand executives, trade group leaders and consultants see it as a reflection of the current reality for CMOs.

Advertisement

Publishers are racing to gain a competitive advantage with AI. From dubbing video content in other languages to expanding engagement and monetization, generative AI has become a pathway to increasing creative productivity.

howdy!
As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice.

howdy!
There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content – and agencies are trying to balance different types of content with new strategies and tools.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Ad execs sound off on Amazon’s DSP dilemma

Monday, March 25, 2024

Many ad executives have found Amazon's DSP to be cumbersome to use, lacking in measurement capabilities and limited in the range of inventory it offers for purchase. March 25, 2024 PRESENTED BY Ad

Why media companies are still hybrid, four years since the pandemic started

Friday, March 22, 2024

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? March 22, 2024 PRESENTED BY Why media companies are still hybrid,

Why Amazon is bringing Twitch's most lucrative parts deeper into the Amazon Ads fold

Thursday, March 21, 2024

At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company. March 21, 2024 PRESENTED BY Why Amazon is

A look at the new categories for this year's Greater Good Awards

Wednesday, March 20, 2024

From racial equality to the environment to social justice, many businesses are focused on having a positive impact on the world and the Greater Good Awards recognize those companies and their work.

How digital marketers are accelerating revenue with customer data

Wednesday, March 20, 2024

Guide: Closing the gap between data collection and purchase ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

Netflix enters its broke girl era

Tuesday, April 16, 2024

Also in today's edition: Car subscriptions are here, but who's biting?; Aluminium shower ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

3-2-1: A (short) spring special

Tuesday, April 16, 2024

It's back! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Winners and losers of the March Core Update (so far)

Monday, April 15, 2024

It's easy to see what Google likes and dislikes right now... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Lakers should tank the play-in

Monday, April 15, 2024

Mon, April 15th, 2024 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Welcome to Opening Bell Daily!

Monday, April 15, 2024

Your new favorite source for financial news, markets, and Wall Street ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

💰 We are giving away an Internet Business....for free

Monday, April 15, 2024

Start making money tomorrow ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Iranian Attack Shocks Markets, Bitcoin Dips

Monday, April 15, 2024

Plus Coinbase Seeks Early Appeal in SEC Case ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🧠 Think Local

Monday, April 15, 2024

Local Newsletter Models & Strategies + Newsletter M&A ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Ask your most pressing questions [Mastermind Session]

Monday, April 15, 2024

Hey Reader, About two quarters ago, we started doing weekly mastermind sessions with our Premium members (an idea we came up with while sipping coffee in Hong Kong). It then became the most valuable

Systems for Creative Productivity…

Monday, April 15, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo Next week is National Parks Week, Reader! All National Parks waive entrance fees