Why media companies are still hybrid, four years since the pandemic started

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal?
March 22, 2024

Why media companies are still hybrid, four years since the pandemic started

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal?

Additional coverage:

Other things to know about
  • Recognize your team's achievements in the media and marketing industry with the Digiday Awards. Previous winners include Disney, P&G and many more. Submit your entries by Friday, May 3 to secure the best rate.
  • While first-party data is one of many paths forward in a cookieless, privacy-first landscape, third-party data is still around. Sponsored by Alliant.
  • Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers. Sponsored by Yieldmo.

Top Stories
Ivy Liu
Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal?

howdy!
TikTok’s recent issues aren’t affecting how much brands and retailers are spending on marketing on the platform yet — in fact, their marketing spend on TikTok is actually growing.

SPONSORED BY

Logo
How Roundel Media Studio helps brands with data-informed campaign management

img
Register for this virtual event on April 17 at 2 p.m. ET to learn how The Mom Edit and Collective Voice's creator-content strategy drove sales and positive ROI for Saks.

howdy!
As the third-party cookie fades, advertisers have started shoring up their first-party data, more seriously harvesting it as signal loss continues to mount. It’s what Joelle Park, the new svp and CMO at Best Western’s parent company, has spent the last eight months in her new role doing.

Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. Download this new report for more insights on the subscription economy.

howdy!
As impressive and amusing as generative AI is becoming, the technology is backed by nothing more than data — putting datasets at the heart of all AI. At least that’s how one holding company head of tech sees it.

Advertisement

After building an effective email marketing strategy, Dagne Dover turned to SMS to drive message reinforcement and cross-channel conversions.

howdy!
At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company.

howdy!
The promise of wealth, or in this case, ad dollars, has the marketplace heating up with scads of retailers, from first-movers like Amazon to newcomers like Wawa convenience store and the unsuspected like Cars.com automotive company. 

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Why Amazon is bringing Twitch's most lucrative parts deeper into the Amazon Ads fold

Thursday, March 21, 2024

At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company. March 21, 2024 PRESENTED BY Why Amazon is

A look at the new categories for this year's Greater Good Awards

Wednesday, March 20, 2024

From racial equality to the environment to social justice, many businesses are focused on having a positive impact on the world and the Greater Good Awards recognize those companies and their work.

How digital marketers are accelerating revenue with customer data

Wednesday, March 20, 2024

Guide: Closing the gap between data collection and purchase ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How digital marketers are accelerating revenue with customer data

Wednesday, March 20, 2024

Guide: Closing the gap between data collection and purchase ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Disney is rolling out DRAX Direct, a direct integration with the industry's largest DSPs

Wednesday, March 20, 2024

Google's DV 360 and The Trade Desk are DRAX Direct's launch partners, a development the entertainment giant is characterizing as a “landmark agreement.” March 20, 2024 PRESENTED BY Disney is

You Might Also Like

Today: 41% OFF on Ubersuggest + AnswerthePublic

Thursday, November 28, 2024

Get 5 Months Free with Ubersuggest + AnswerThePublic ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🎁 Advise.so Black Friday Give Away

Thursday, November 28, 2024

Did you think our BFCM Advise deal couldn't get any better? ​ In addition to the best price you'll ever join Advise on ever again, me and Sean are giving away some cool stuff on December 3rd,

1 Speech and 1 Meetup in CMSEO

Thursday, November 28, 2024

Updates for the Holistic SEO Community ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🕵️ Three hours left for 35%, then 20%, then nothing

Thursday, November 28, 2024

Plus a special surprise ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

96 Hours Only: Master Product Development & Marketing at Half Price

Thursday, November 28, 2024

Hey Reader, Our biggest deal of the year is here! For the next 96 hours, get 50% off our top courses and unlock the secrets to building a thriving business importing best-selling products from China

The Three Months of Growth Rule in Raising Venture Capital

Thursday, November 28, 2024

And the rise of vertical SaaS To view this email as a web page, click here saastr daily newsletter “The Three Months of Strong Growth” Rule in Raising Venture Capital By Jason Lemkin Wednesday,

🧠 Google Search Becoming More Personalized?

Thursday, November 28, 2024

GM nerds, Welcome back to the newsletter that is stuck between dunking on & trying out this advice: ​ HMU with the results, fam. Here's what's good this week: → The DL on GEO 👀 → Brand

Planes, Trains, and Automobiles: Timeless Lessons for Thanksgiving

Thursday, November 28, 2024

As we gather with loved ones this Thanksgiving and holiday season, "Planes, Trains, and Automobiles" reminds us of the timeless importance of connection, empathy, and joy. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

What publishers can be thankful for this year

Thursday, November 28, 2024

In honor of the Thanksgiving holiday, here are some things the media industry can be thankful for. November 28, 2024 PRESENTED BY What publishers can be thankful for this year In honor of the

Hack persuasive copywriting

Thursday, November 28, 2024

Every year we bring the highest quality software to RocketHub for an insane BFCM event. This year is no different! BFCM starts now so check the page below for one new lifetime deeaaal drop each day.