Why Amazon is bringing Twitch's most lucrative parts deeper into the Amazon Ads fold

At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company.
March 21, 2024

Why Amazon is bringing Twitch's most lucrative parts deeper into the Amazon Ads fold

At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company.

Additional coverage:

Other things to know about
  • Give recognition to the up-and-coming talent at your company by entering the Future Leader Awards. Past winners include next-gen leaders from Duolingo, LG and more. Your last day to submit is Friday, April 26.
  • As reducing overhead costs and maximizing revenue become more important for digital publishers, they’re evaluating how AI can help them meet their goals, such as making content available in other languages to grow audiences, engagement and monetization. Sponsored by Papercup.
  • While the top 10 retailers commandeer the lion's share of ad dollars, smaller RMNs are carving out their niche by capitalizing on their unique value proposition of capturing traffic during moments of purchase intent. Sponsored by Adstra.

Top Stories
Ivy Liu
At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company.

howdy!
The promise of wealth, or in this case, ad dollars, has the marketplace heating up with scads of retailers, from first-movers like Amazon to newcomers like Wawa convenience store and the unsuspected like Cars.com automotive company. 

SPONSORED BY

Logo
How Roundel Media Studio helps brands with data-informed campaign management

img
While a new survey finds that 35% of American subscribers pay for a service they previously accessed for free, more than half have discontinued their subscriptions because of price hikes. Download this new report for more insights on what drives them off and what consumers want from their subscriptions in 2024.

howdy!
Execs from Axios, Hearst, Semafor and Time, among other media companies, are heading to DPS to talk shop next week.

True personalization is about identifying where a customer is in their purchasing journey and tailoring their experience to ensure they aren’t asked to retake steps they’ve already completed.

howdy!
It’s clear that advertisers still have a lot to wrap their heads around when it comes to Reddit.

Advertisement

Join this virtual event on April 10 at 1 p.m. ET to learn how non-endemic brands are gaining an edge by tapping into the spaces gamers frequent, such as publications and events.

howdy!
In this week’s Digiday+ Research Briefing, we examine how a U.S. ban on TikTok could cause agency investments to move to other platforms, how publishers are focused on direct-sold ads this year and how the ANA is instituting a “programmatic benchmarking report,” as seen in recent data from Digiday+ Research.

howdy!
From microchips to gaming to e-commerce, three previously disparate worlds all share a similar thread this week.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

A look at the new categories for this year's Greater Good Awards

Wednesday, March 20, 2024

From racial equality to the environment to social justice, many businesses are focused on having a positive impact on the world and the Greater Good Awards recognize those companies and their work.

How digital marketers are accelerating revenue with customer data

Wednesday, March 20, 2024

Guide: Closing the gap between data collection and purchase ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How digital marketers are accelerating revenue with customer data

Wednesday, March 20, 2024

Guide: Closing the gap between data collection and purchase ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Disney is rolling out DRAX Direct, a direct integration with the industry's largest DSPs

Wednesday, March 20, 2024

Google's DV 360 and The Trade Desk are DRAX Direct's launch partners, a development the entertainment giant is characterizing as a “landmark agreement.” March 20, 2024 PRESENTED BY Disney is

Special report: The third-party cookie primer

Tuesday, March 19, 2024

A catch-up on all things third-party cookies. March 19, 2024 PRESENTED BY Special report: The third-party cookie primer In our latest special report, we provide a catch-up on all things third-party

You Might Also Like

602% more shares

Sunday, April 21, 2024

Today's hack LinkedIn generates over 600% more shares per follower compared to Facebook or Twitter. Surprize ;) Venngage analyzed all blog posts of the top MarTech companies for a six month period

24 Hours Left...

Sunday, April 21, 2024

Your chance to learn how to turn 2024 into the most profitable time to begin affiliate marketing will disappear tonight! View in browser ClickBank This is your last chance to learn how to take

Interview with Pixels CEO; Splinterlands Halving Event; Play to Airdrop with Honeyland and Illuvium; Faraway Acquires Otherside and HV-MTL from Yuga Labs; all of this and more in Play to Earn Newsletter #224

Saturday, April 20, 2024

April 20, 2024 Interview with Pixels CEO; Splinterlands Halving Event; Play to Airdrop with Honeyland and Illuvium; Faraway Acquires Otherside and HV-MTL from Yuga Labs; all of this and more in Play to

♦️ How to use anchoring to increase your brand’s perceived value

Saturday, April 20, 2024

And how a diamond cartel made us buy rings for proposals... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How To Reverse-Engineer a $100M Exit

Saturday, April 20, 2024

SaaStr on My First Million Pod To view this email as a web page, click here saastr daily newsletter How To Reverse-Engineer a $100M Exit: SaaStr on My First Million Pod By Amelia Ibarra Friday, April

'Hard Now Equals Easy Later'

Saturday, April 20, 2024

We spoke to best-selling author and keynote speaker Allistair McCaw about breaking free from mediocrity and why being tough on yourself isn't a bad thing. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Taking the private out of PE

Saturday, April 20, 2024

Also: IPO window or IPO vent?; PE rediscovers divestitures as a value creation strategy; AI & ML overview; Three of our most-popular notes of 2024... Read online | Don't want to receive these

India's EVMs have a trust problem

Saturday, April 20, 2024

Criticism of electronic voting machines is legitimate, but it shouldn't overwhelm the devices' potential to strengthen democracy ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Easy way to define culture of the company

Saturday, April 20, 2024

Today's hack As a founder, the things that set you apart become your company`s competitive advantages The way to define "A company's culture" was, for me, always kind of covered in

Going... Going... Almost Gone

Saturday, April 20, 2024

It's not too late to take advantage of this year's opportune moment View in browser ClickBank You're running out of time to take advantage of one of the most profitable windows for