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Why Amazon is bringing Twitch's most lucrative parts deeper into the Amazon Ads fold

At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company.
March 21, 2024

Why Amazon is bringing Twitch's most lucrative parts deeper into the Amazon Ads fold

At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company.

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  • Give recognition to the up-and-coming talent at your company by entering the Future Leader Awards. Past winners include next-gen leaders from Duolingo, LG and more. Your last day to submit is Friday, April 26.
  • As reducing overhead costs and maximizing revenue become more important for digital publishers, they’re evaluating how AI can help them meet their goals, such as making content available in other languages to grow audiences, engagement and monetization. Sponsored by Papercup.
  • While the top 10 retailers commandeer the lion's share of ad dollars, smaller RMNs are carving out their niche by capitalizing on their unique value proposition of capturing traffic during moments of purchase intent. Sponsored by Adstra.

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Ivy Liu
At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company.

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The promise of wealth, or in this case, ad dollars, has the marketplace heating up with scads of retailers, from first-movers like Amazon to newcomers like Wawa convenience store and the unsuspected like Cars.com automotive company. 

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How Roundel Media Studio helps brands with data-informed campaign management

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While a new survey finds that 35% of American subscribers pay for a service they previously accessed for free, more than half have discontinued their subscriptions because of price hikes. Download this new report for more insights on what drives them off and what consumers want from their subscriptions in 2024.

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Execs from Axios, Hearst, Semafor and Time, among other media companies, are heading to DPS to talk shop next week.

True personalization is about identifying where a customer is in their purchasing journey and tailoring their experience to ensure they aren’t asked to retake steps they’ve already completed.

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It’s clear that advertisers still have a lot to wrap their heads around when it comes to Reddit.

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Join this virtual event on April 10 at 1 p.m. ET to learn how non-endemic brands are gaining an edge by tapping into the spaces gamers frequent, such as publications and events.

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In this week’s Digiday+ Research Briefing, we examine how a U.S. ban on TikTok could cause agency investments to move to other platforms, how publishers are focused on direct-sold ads this year and how the ANA is instituting a “programmatic benchmarking report,” as seen in recent data from Digiday+ Research.

howdy!
From microchips to gaming to e-commerce, three previously disparate worlds all share a similar thread this week.

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