The Spotify Experiment, Flying Wendy's, Lyft and Snapchat New Ad Options, Google's New Key Events, and more!

AMA with Chiedo John, Growth Director at GitHub

🕕 Wed - April 3rd, 9 a.m. PST

There is still time to RSVP and submit your questions to our next AMA guest: Chiedo John, Director of Growth at GitHub. He will be with GrowthHackers Community  for an exclusive AMA session on April 3rd starting at 9 AM PST. 

For one hour he will answer questions sent by our community members on his career journey, new growth team motivation tactics, and the exciting world of VC investments!

Registering is free and you can submit your questions in advance, or live during our session. Don't miss this great opportunity to connect with our members and learn with an expert!

WHAT'S NEW?

This week is all about pushing boundaries and testing new ideas! Let's dive into some exciting experiments from major platforms that can inspire your own growth strategies.

Learning on Spotify? The music giant is dipping its toes into uncharted territory: online courses! Their pilot program in the UK offers a freemium model similar to audiobooks, allowing users to sample a few lessons before unlocking the full course. This experiment raises intriguing questions about the future of learning on Spotify. Will online courses become a mainstay?

TikTok is testing a variety of subscriber perks to incentivize viewers to become paying subscribers and support their favorite live streamers. Read on to learn what they are testing and how you can draw inspiration for experiments to deliver value to your customers.

Longer Reels, Higher Engagement? Instagram is testing a hypothesis that longer Reels could be the key to boosting engagement. They've upped the upload limit from 90 seconds to 3 minutes for select users. This aligns with a trend across short-form video platforms, and the results could be interesting.

Drone Delivery Takes Flight (Literally!) Doordash is testing the future of fast food delivery – with drones! Partnering with Alphabet's Wing, they're offering drone delivery for a lucky Wendy's in Virginia.

Here are some interesting tidbits from the acquisition world:

Lyft Goes Video Ads: Get ready for a more "YouTube-like" experience on your next Lyft ride as they roll out video ads for passengers of up to 4 minutes.

LinkedIn Shared 7 New Ads Features: including Dynamic UTMs to automatically add tracking options to campaigns, content hub updates, a Shutterstock integration, and enhancements to sponsored messaging.

Snapchat Gets Playful with Sponsored Filters: Brands can now add AR experiences with lower production budgets using Snapchat's Sponsored Filters. Think face filters, location overlays, and even quiz generators!

Google Unifies Tracking: Say goodbye to confusing discrepancies! Google Ads and Analytics finally have a consistent conversion tracking system with the introduction of Key Events.

Transparency on YouTube: YouTube is taking a stand against deepfakes and misinformation. They're requiring creators to disclose AI-generated content that appears real. This ensures transparent and responsible use of technology.

Stay tuned next week for more growth insights.

As always, your can get the full scoop at GrowthHackers Community, where you can join discussions of all things growth!

 COMMUNITY FORUM 

🗨️ "What are the tips for growing social media following? I don't want to "purchase followers" or anything weird, I just mean what are the secrets? How do I get people to find the account? Consistent posting? Relevant content and post sharing on my personal accounts? Commenting from the account on other relevant content?" Reply

🗨️ "As a founder, it can be challenging to step back from daily operations and processes to focus on strategic moves. Daily tasks and processes can consume so much of your time that it becomes difficult to even think about what to do tomorrow, especially if you are running a startup alone. Founders, what are your tips to address that?" Reply

🗨️ "Has anyone been able to test Meta's Post-Conversion Optimization tool? There is very little documentation on it that I can find as it seems like it is still in beta testing. Would love to hear from anyone that does have access to this tool." Reply

🗨️ "What skills and experience do you look for when hiring for your growth team? " Reply

🗨️ Got a question for community members? Post a Question

 COMMUNITY POSTS  

Testing for Treasure: How TikTok's Live Stream Experiment Uncovers the Keys to Customer Value

Hey GrowthHackers!  Feeling stuck in a growth rut?  Want to inject fresh energy and excitement into your customer acquisition strategy? Look no further than the power of experimentation!  

In this fast-paced digital landscape, companies that prioritize testing and learning are the ones who stay ahead of the curve.  Today, we'll be looking into a current experiment from none other than TikTok.

How Big Software Companies Get Free Users to Pay

Ever wondered how big tech companies like Slack convert 30% of free users into premium subscribers? It's all about offering a valuable free product, cleverly balancing free and paid features, and ensuring a seamless upsell experience. Dive into an educational video with practical insights on applying these strategies to elevate your product's user conversion rates. 🎥

 TEAM PICKS 

🤓 To Read: This week's good read shout out goes to Kyle Poyar at Growth Unginged and "GTM strategies to reach $250M ARR at ActiveCampaign", with an unpack with Casey Hill, Sr Growth Manager at Active Campaign on the impact of the strategies  they have adopted, sharing what worked and what didn't.
 

💭 To Reflect:

🤝 Share the Love: Got a hidden gem that's transforming your growth game? Share the love! Drop your top recommendations at GrowthHackers Community to help a fellow community member level up.