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The team at Slate put together a great oral history of Pitchfork, and there was a line in there from Chris Kaskie, Pitchfork’s former president and co-owner, that really stuck with me.

“We are not trying to be everything to everybody,” he said. “We’re trying to be something to someone.”

It’s a sentiment a lot more of us could take to heart. Your newsletter doesn’t have to matter to everyone — just to someone.

—Dan (say 👋 via email or LinkedIn)

11 Things Smart Newsletters Do to Convert Readers to Supporters and Customers

Email can be an unusually powerful tool for converting readers into supporters and customers. But many newsletters struggle to get their audience to take that next step.

Why? In talking with hundreds of newsletter operators, one reason frequently comes up: They’re not sure which tactics actually drive revenue.

The secret is that there isn’t just one thing to try. Best-in-class newsletters might use up to 11 different strategies to convert readers.

Inside this guide, I’ll walk you through all 11 tactics. I’ve got examples and screenshots to look through, too. If you’re asking readers to support your work or buy something from you, there are a few ideas in here to help you drive more revenue. Read the guide here →

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In case you missed it...

If you made money off your newsletter last year, you’re going to want to keep a few things in mind as you file your taxes. Claire Zulkey talked to four tax experts to get tips that can save you time, money, and pain come April 15.

You don’t need to exclude spammy words from your newsletter. Yanna-Torry Aspraki explained why.

Here’s the story of how a payment issue for one Indian writer opened up possibilities for something unexpeted: A paid pop-up newsletter.

From my reading list...

I learned a few things from this recap of the 2023 end-of-year fundraising season. (M+R Blog)

I loved this obit for TinyLetter. (I also just loved TinyLetter — it was the first ESP I ever used!) (The Verge)

I really enjoyed this Q&A about copywriting for social media. There are a bunch of great lessons in here for newsletters, too. (Link in Bio)

I completely agree with this piece about why you shouldn’t make it hard for readers to unsubscribe. (99 Newsletter Project)

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📬 No. 27 | How to Convert Readers to Supporters and Customers

11 Things Smart Newsletters Do to Convert Readers to Supporters and Customers

In case you missed it...

From my reading list...

Older messages

📬 No. 26 | Expense this, not that

📬 No. 25 | The Toronto Star’s secret growth hack

📬 No. 24 | Introducing… The International Inbox

📬 No. 23 | Two Things Every Newsletter Needs to Know

📬 No. 22 | Let’s talk A/B testing

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