All of our newsletters this winter are presented by beehiiv, an all-in-one newsletter suite with built-in growth and monetization tools. Start your journey with beehiiv today, absolutely free — no credit card needed.

The team at Slate put together a great oral history of Pitchfork, and there was a line in there from Chris Kaskie, Pitchfork’s former president and co-owner, that really stuck with me.

“We are not trying to be everything to everybody,” he said. “We’re trying to be something to someone.”

It’s a sentiment a lot more of us could take to heart. Your newsletter doesn’t have to matter to everyone — just to someone.

—Dan (say 👋 via email or LinkedIn)

11 Things Smart Newsletters Do to Convert Readers to Supporters and Customers

Email can be an unusually powerful tool for converting readers into supporters and customers. But many newsletters struggle to get their audience to take that next step.

Why? In talking with hundreds of newsletter operators, one reason frequently comes up: They’re not sure which tactics actually drive revenue.

The secret is that there isn’t just one thing to try. Best-in-class newsletters might use up to 11 different strategies to convert readers.

Inside this guide, I’ll walk you through all 11 tactics. I’ve got examples and screenshots to look through, too. If you’re asking readers to support your work or buy something from you, there are a few ideas in here to help you drive more revenue. Read the guide here →

Join the beehiiv community — the secret behind the success of top newsletters like Milk Road.

Our comprehensive suite offers more than just tools; it's a gateway to growth, monetization, and seamless content creation.

With beehiiv, you get a code-free newsletter and website builder, alongside insightful analytics that drive real results. Experience the difference of the most powerful newsletter publishing platform on the market.

Start your journey with beehiiv today, absolutely free — no credit card needed.

Dive in now →

*This content has been promoted by our partners*

In case you missed it...

If you made money off your newsletter last year, you’re going to want to keep a few things in mind as you file your taxes. Claire Zulkey talked to four tax experts to get tips that can save you time, money, and pain come April 15.

You don’t need to exclude spammy words from your newsletter. Yanna-Torry Aspraki explained why.

Here’s the story of how a payment issue for one Indian writer opened up possibilities for something unexpeted: A paid pop-up newsletter.

From my reading list...

I learned a few things from this recap of the 2023 end-of-year fundraising season. (M+R Blog)

I loved this obit for TinyLetter. (I also just loved TinyLetter — it was the first ESP I ever used!) (The Verge)

I really enjoyed this Q&A about copywriting for social media. There are a bunch of great lessons in here for newsletters, too. (Link in Bio)

I completely agree with this piece about why you shouldn’t make it hard for readers to unsubscribe. (99 Newsletter Project)

💌 Did a friend forward you this newsletter? Sign up for Inbox Collective’s weekly newsletter here.

📬 Want to work with Inbox Collective? Here’s how I can help you.

🎯 Want to reach an audience of 10,000+ people in the email space? Here’s how to become an advertising partner.

🍝 Interested in attending Dine & Deliver, a dinner series presented by Omeda and Sparkloop? Apply here.

✍️ Looking to hire or be hired? Join the Inbox Collective talent collective.

Having trouble viewing this email? You can see an HTML version of this newsletter here.

No longer want to receive our newsletters? That’s OK! You can unsubscribe here.

Inbox Collective LLC

400 E 55th St

New York, NY 10022-5156

Add us to your address book

📬 No. 27 | How to Convert Readers to Supporters and Customers

11 Things Smart Newsletters Do to Convert Readers to Supporters and Customers

In case you missed it...

From my reading list...

Older messages

📬 No. 27 | How to Convert Readers to Supporters and Customers

📬 No. 26 | Expense this, not that

📬 No. 25 | The Toronto Star’s secret growth hack

📬 No. 24 | Introducing… The International Inbox

📬 No. 23 | Two Things Every Newsletter Needs to Know

You Might Also Like

☕ Wait and DTC

Debunking some myths about Tangle (and me).

Decisive Moments, Creative Playbooks and Who Is Really Watching TV?

Everything-Except-Book Review Contest 2025

GeekWire Startups Weekly

Tokyo Bayes

End of an era: Microsoft to shut down Skype, shifting users to Teams, 14 years after $8.5B deal

Gutting NOAA will harm US fisheries, coastal health

⚡️ Pokémon’s Most Exciting Game In A Decade

962108 is your Substack verification code