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Tomorrow is International 🧺 Folding Laundry Day, Reader... Do we have to?

In today’s edition:

• Today's 👉 Tip of the Day is for video

• Tips for more 🌎 inclusive marketing

• LinkedIn 👁️‍🗨️ ads and video updates

• 🔐 Members-Only YouTube Shorts

• 📣 Additional industry news from X/Twitter and more

Are you a one-person team looking to create high-quality videos for social media? 

Streamline Your Production Process

When it comes to recording your videos, setting up your camera shots for optimal framing can make you feel like you can’t move around. But that’s not natural. 

To give yourself the freedom to move, make sure the camera you choose has artificial intelligence (AI) tracking that can automatically follow you as you move around!

Today's tip is inspired by Diana Gladney, a featured presenter in the Social Media Marketing Society.

There's a Welcoming Marketing Community Waiting for You

The Social Media Marketing Society is your source for continuous learning. Each month, you’ll receive training from trusted marketing experts, covering everything from AI to organic social marketing.

When you join, you’ll also get immediate access to:

🔥 A library of 100+ marketing trainings

🔥 A community of like-minded marketers

🔥 Monthly online community meetups

Isn't it time to get marketing training you can trust? Find out why over 1,000 marketers consider the Society their go-to resource!

I’m ready to find out more about the Society.

How to Connect With More People Through Marketing

Want to create a more inclusive and welcoming brand that resonates with a broader audience? Wondering how to incorporate diversity, equity, inclusion, and belonging (DEIB) principles in your marketing?

Focus on the Human Element

To begin executing DEIB efforts, start internally. Examine how your company operates and ask your team, clients, and customers what can be done better

When it comes to your marketing team, hire a diverse and inclusive group of marketers to gain access to a broad range of perspectives. Everyone on your team will be looking at your product or service from a different angle. Incorporating these perspectives into your campaigns means you have a higher chance of converting more customers who share those perspectives.

Next, you need to consider the experiences and preferences of your clients, customers, and prospects. This means going beyond just looking at numbers and analytics. Ask how they feel about your brand, product, or service. Why do people buy your products and services? What do they value socially?

The next step is to put what you learn into practice to create deeper connections with your clients and customers. 

Create Inclusive Campaigns

Start by making small, incremental changes to test how your audience receives them.

Look closely at your website, inbound and outbound experiences, and overall brand perception. Ask yourself if your messaging is clear and understandable to all potential customers, not just those familiar with your brand.

Next, ensure that the language and messaging in your marketing campaigns are inclusive and accepting of all people. In the same way, ensure that your imagery includes a diverse range of people and experiences. The resulting campaigns will show that your brand is inclusive and welcoming to all.

Pro Tip: If you're not quite ready to create your own DEIB-focused marketing campaigns, start by sharing content from experts in the field or DEIB-focused marketing campaigns from complementary brands. This shows that you understand and support these important issues, even if you can't address them directly.

Measure Advancement 

When measuring the success of your DEIB efforts, focus on conversing with your best customers and those who chose not to buy from you to uncover valuable insights into how people receive your efforts and what you can do to improve. 

To gain further insights, you could craft surveys, host workshops, or bring in a DEIB specialist to help you consider things from a different perspective.

By taking these steps and focusing on the human element, you can create more inclusive and equitable marketing strategies that lead to sustainable company growth and a positive impact on the world.

Today's advice is provided with insights from Troy Sandidge.

🗞 LinkedIn Ads Updates: The key updates include: Content Hub, a dedicated space to access and manage your entire content portfolio for both organic and paid strategies; Shutterstock integration, access to over 370 million no-cost, high-quality images from Shutterstock to enhance ad creatives and improve campaign performance; sponsored Messaging enhancements, AI-powered features like maximum delivery and intelligent subject lines to optimize messaging campaigns; dynamic UTMs, automatic addition of UTM parameters to track the impact of LinkedIn ads on web traffic, replacing the manual process; boosting for lead gen, the option to associate Lead Gen Forms with boosted posts from your LinkedIn Page to turn high-performing organic content into lead generation tools. Source: LinkedIn

🗞 Pages Messaging for LinkedIn: Pages Messaging allows organizations to engage in one-on-one conversations with their audience through a dedicated inbox on their LinkedIn Page. With Pages Messaging, members can now click a "Message" button on an organization's LinkedIn Page to initiate a direct conversation with the brand. The platform is rolling out this feature to all LinkedIn Pages starting this week. Source: LinkedIn

🗞 Short-Form Video on LinkedIn: Members are reporting that the platform is testing a scrollable short-form video experience. Source: Lindsey Gamble via LinkedIn, h/t Judi Fox

🗞 X/Twitter Premium Features: Elon Musk announced that accounts with over 2,500 verified subscriber followers will receive Premium features at no cost, and accounts with over 5,000 verified subscribers will receive Premium+ features at no cost. In addition, Grok will roll out to all Premium subscribers. Sources: @elonmusk via X and @elonmusk via X

🗞 Members-Only YouTube Shorts: Creators can now set a Short as members-only during upload by selecting "Members only" under the "Visibility" settings. They can also change the visibility of an existing Short to members-only. Additionally, creators can schedule a Short to transition from members-only to public visibility, giving their members early access to the content before its public release. Source: YouTube

🗞 New YouTube Creator Features: The Audience Retention report in YouTube Studio Video Analytics now includes Audience Segments, allowing creators to compare viewer engagement for different audience groups, such as new versus returning viewers and subscribed versus non-subscribed viewers. Additionally, the "For You" section on channel pages will become a fully controlled shelf that creators can add, remove, or position on Studio Mobile. Lastly, YouTube will consolidate video pre-check notifications into the central notification settings in Studio Mobile. Monetizing creators who upload a video can opt to receive notifications when their pre-check is complete by visiting their profile settings and selecting the policy toggle button under push notifications. Source: YouTube

Did You Know?

There’s a technical term for the outer edge of a pizza’s crust. It’s cornicione.