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🔝 SEO

“Deep content” will protect your SEO in the AI era: To build an SEO moat in an AI world, prioritize deep topics that AI will struggle to answer and create interesting and engaging content about them.

Detailed Q3: Every quarter, Glen Allsopp shares insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. This is his third quarterly report. What I really enjoy, personally, is that Glen covers websites from all over the world (including Asia). A lot of western SEOs tend to neglect what’s happening in the rest of the world.

Notes on search and AI: No-one knows the future of search now that AI is in play. But Tom Critchlow has some thoughts. The one I agree with: Just-in-time interfaces. He writes: “You could argue that we’re entering an era where we start our queries with an LLM/assistant interface. Something that results in search some of the time - but NOT all the time.” (I already do this; I now start most of my searches with Perplexity.)

Till next time ;)
Cheers,