#30 A lean content flywheel to win as a new entrant
#30 A lean content flywheel to win as a new entrantWith examples - content marketing flywheels design for five new SaaS companiesToday's post is about the content strategy for new SaaS businesses competing against big and established players in their segment. These new businesses have one or more foundational disadvantages compared to their established competitors - a small team, limited resources, an evolving understanding of the target market, a not-yet-there product, unproven messaging, and no established growth channel. On the other hand, the large and established players in their segments have been in the business for a long time, have high brand recall, and have been publishing multi-channel, multi-format content for years. They have built and optimized a well-oiled content machine over time and quickly respond to changing market conditions. With this context, in today's post, I'm presenting the design of a content flywheel that a new entrant can adopt to acquire clients and build momentum. But I'm not stopping there. I've selected five new SaaS businesses and will customize the content flywheel for each. Please note that I have no affiliation with these businesses at present. I've chosen these companies because I find them interesting. Here are those five new SaaS companies:
So, I will first discuss a content flywheel blueprint and then share four real-life examples by customizing it for these companies. Let’s dive right in. A lean content flywheel to win as a new entrant ❤️ Thanks for reading Issue #30. I'd truly appreciate it if you help me spread the word on Twitter by Clicking Here.
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#29 A lean organic growth model for early-stage B2B SaaS
Friday, February 23, 2024
Early-stage SaaS founders are busy, but they don't have to be. Here is an early-stage SaaS growth model around only the highest-impact things (80/20 rule) that I've developed over the years.
#28 Maneuvering the biggest content marketing challenges
Thursday, January 25, 2024
Insights from surveying more than 40 content managers
#27 Building a content engine for early-stage SaaS
Wednesday, December 20, 2023
Content is the backbone of SaaS growth, let's get it right
#26 How Skool.com is silently becoming a mammoth community platform
Thursday, November 23, 2023
Here are the secrets of Skool's growth playbook
Invitation: Discord community (Organic SaaS Growth)
Friday, November 10, 2023
A safe space for nuanced conversations on all things growth
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