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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

AI Ethics

Searches for “AI ethics” have increased by 285% over the last 24 months.

AI ethics refers to a set of moral principles designed to promote the responsible use of artificial intelligence.

Businesses and governments are increasingly concerned with ethical issues that can arise from generative AI.

Additionally, several countries are implementing AI ethics regulations.

For example, The EU passed “The AI Act” last month, a legal framework designed to regulate AI usage.

What's Next

AI ethics is part of the Responsible AI meta trend.

Searches for “responsible AI” have increased by 4900% over the last five years.

Responsible AI is a framework that helps organizations make appropriate ethical choices when implementing AI.

Gartner ranks responsible AI in the innovation trigger of their “Artificial Intelligence Hype Cycle”.

This suggests that interest in responsible AI will continue to increase until it becomes mainstream in five to ten years.

Topic #2

Tofu Cat Litter

Tofu cat litter is cat litter made primarily from soy.

While the product doesn’t contain harmful toxins or synthetic compounds, the primary reason behind its growing demand is convenience.

Tofu cat litter easily disintegrates in water. Which means that pet owners can dispose of the product by simply flushing it down the toilet.

One popular pack of tofu cat litter generates approximately $115K/month on Amazon.

What's Next

Tofu cat litter is part of the Alternative Cat Litter meta trend.

Environmentally and health-conscious cat owners are looking to replace traditional clay cat litter for three main reasons:

First, the manufacture of traditional clay cat litter requires large amounts of mining. Which has a significant environmental impact.

Second, clay is non-biodegradable, meaning that it ends up in landfills.

Third, most clay cat litter contains toxins like silica dust. Studies have found that breathing in silica dust can lead to respiratory issues for cats and humans.

Wood cat litter, grass cat litter and walnut cat litter are trending alternatives to clay cat litter.

Topic #3

THCV

THCV is a psychoactive cannabinoid derived from hemp that’s around 75% less potent than THC.

Limited research has suggested that the compound may help with PTSD, anxiety, and panic attacks.

However, we’re seeing growing demand for THCV primarily because of its alleged appetite-suppressant properties.

Nicknamed “diet weed,” THCV blocks the body’s CB1 receptor (CB1 is known to stimulate appetite).

What's Next

THCV is part of the Hemp-Derived Cannabinoids meta trend.

There are approximately 113 naturally occurring cannabinoids in the hemp plant.

And we’re seeing an uptick in the number of hemp-derived THC alternatives coming to market.

This is because hemp contains 0.3% or less THC content by dry weight, making it legal at the federal level in the US.

Examples of trending hemp-derived cannabinoids include:

THCA is extracted from raw cannabis and is a precursor of THC.

Cannabigerol is a non-intoxicating, therapeutic cannabinoid.

THCP is a hemp-derivative compound approximately 33x more potent than traditional THC.

THCB’s potency sits somewhere between THC and THCP (the most potent form of THC).

Topic #4

ADHD Chair

ADHD chairs provide small amounts of movement and stimulation designed to “fulfill our natural human needs for movement and fidgeting”.

This can ultimately help the user stay focused and alert.

Videos featuring ADHD chairs have over 30.9 million views on TikTok.

One popular ADHD chair generates approximately $67K/month on Amazon.

What's Next

ADHD planners are part of the ADHD Products meta trend.

Consumers are increasingly seeking ADHD-specific products.

Examples of trending ADHD products include:

ADHD apps monitor activity and provide organizational structure to help people with ADHD stay on track.

ADHD toys are fidget toys that may help people with ADHD improve their focus.

ADHD planners are organizational tools designed to make it easier to manage time, track goals and focus on tasks.

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As a VC, Josh uses the product to “see around corners”. Which helps him identify underground startups and untapped markets.

“Exploding Topics Pro helps me identify trends that no one else is highlighting. Which is extremely valuable to me as an investor.”

The best part?

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Exploding Topics - ET: April 9th 2024

Topic #1

AI Ethics

What's Next

Topic #2

Tofu Cat Litter

What's Next

Topic #3

THCV

What's Next

Topic #4

ADHD Chair

What's Next

“Exploding Topics Pro helps me identify trends that no one else is highlighting”

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ET: April 2nd 2024

ET: March 26th 2024

ET: March 19th 2024

ET: March 12th 2024

ET: March 5th 2024

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