I don’t see any difference. They’re the same picture.

📰 News & updates

Google considers charging for AI-powered search: It would be the first time Google has put any of its core products behind a paywall.

Google ‘considering Hubspot acquisition’: They’re allegedly in discussions with Morgan Stanley about how much it should offer to buy the online marketing software company.

Woo.com is migrating back to WooCommerce.com: They say: “Moving to Woo.com created challenges for our users to find WooCommerce in Google searches, which were made worse following Google’s March update.” Site migrations are hard.

🔝 SEO

Ranch-style SEO: Bernard Huang’s thesis: Content disaggregation is the future of SEO. Instead of writing one big "skyscraper" piece, you should spread high-quality content across numerous individual articles tailored to your users' search intent and search journey. My takeaway from the article: Go back to the good old days of blogging.

Some thoughts on why Reddit is all over your SERPs: Marie Haynes thinks it’s because Reddit may help Google’s systems understand more about topics, and in particular, how people talk on that topic. In the future, when things settle down, Reddit will probably not rank for as many queries as it does now.

Till next time ;)
Cheers,