Raisin Bread by MarketerHire - This is the white-collar recession

White-Collar Job Growth Hits Speed Bump

As the labor market booms, white-collar job growth is waning—so what’s going on?

The details: Despite the robust 303,000 jobs added in the U.S. in March, the recent U.S. employment report showed a slowdown in white-collar sector growth—with only 7,000 jobs added last month compared to 48,000 in January.

Why you should care:

So, how do we reverse the trend? It comes down to diversification. Here’s what we think that could look like: 

Curious how the team at MarketerHire is thinking about the slowed growth of white-collar work? Check out our thoughts here and let us know what you think in the comments.

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Ibotta Banks on IRL Activations

In-real-life (IRL) brand activations are experiencing a resurgence as performance marketing struggles in the cookieless era. Case in point: Cash-back rewards app Ibotta's latest experiential push.

The campaign: Ibotta launched its first augmented reality experience along with interactive art installations in NYC, Chicago, and Denver to “engage with shoppers where they are.” The company paired this experience with a TikTok influencer campaign to extend the campaign nationwide.

Why now? With third-party cookie depreciation and an influx of digital advertisers, it's becoming harder for performance marketers to break through:

The shift in strategy: While performance marketing still plays a "pivotal role," Ibotta CMO Richard Donahue said an omnichannel approach is key. The focus remains on doing more with less while emphasizing core metrics.

So what’s the payoff? For Ibotta and others, the play is using IRL activations to cut through digital noise and earn audience mindshare—creating a new channel for both brand affinity and conversions—before any transactional push.

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X Offers Brands Ad Credits for Paid Verification

X (formerly Twitter) has launched a new offer to entice brands to pay for its verification badges.

The details: Brands paying $2,000/year for X's "Basic Verified Organizations" get $2,000 in annual ad credits, while those paying $10,000/year for "Full Access" verification get $10,000 in ad credits.

TL;DR: If you’re already planning on putting ad spend towards X, you may want to consider paying for verification to benefit from the new offer. But if you’re focused on a different platform, don’t let the BOGO get you: X’s new paid verification status means little to users, so you’re mostly just paying for premium features.

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