Raisin Bread by MarketerHire - Make TikToks in Adobe Express

The Times is working on an internal generative AI tool that would optimize ad placement across its site and app.

The tool is built to help advertisers target niche audiences based on interests, aspirations, and opinions.

Currently, the Times is looking for partners to beta test these solutions. The tool will be available to marketers in the second half of the year.

TikTok’s Creative Assistant is an AI tool that helps advertisers brainstorm high-performing content ideas, research competitors, and generate or refine video scripts.

Adobe Express offers creative templates, stock video, editing tools, and overlays for TikTok creation.

Now, TikTok’s Creative Assistant can be accessed as an add-on in Adobe Express. Together, the tools support TikTok creation from ideation to launch.

Sora can create minute-long videos based on text prompts—with incredibly realistic, highly detailed results.

The AI model can also generate images, edit videos, blend two videos, and more.

While the tool is not yet available for public use, it demonstrates great opportunities for marketers: A tool like Sora could democratize video creation for advertising.

Meta is partnering with AI industry leaders to include watermarks and metadata in AI-generated content.

Meta will then scan for those markers and apply labels to AI-generated images across Facebook, Instagram, and Threads.

For now, these labels will only apply to static photos. To fill the gap, Meta is requiring users to disclose when they post AI-generated video or audio.