Speculation continues to swirl over a possible WPP breakup

April 26, 2024

Speculation continues to swirl over a possible WPP breakup

Sources moot a potential sell-off of individual WPP assets as the agency holding group pushes ahead with a turnaround plan.

Additional coverage:

Looks like those third-party cookies aren't going anywhere just yet. And you know what that means: cue the flood of theories and hot takes about what Google is really up to.
Media experts share which channels marketers are prioritizing at this summer's Euro 2024 soccer tournament and the Olympic Games.
Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription model first.
For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.
Our most-read story this week: Google delays third-party cookie demise yet again

Other things to know about

Just announced: Amazon Ads, Reddit and MTV are among this year's Digiday Content Marketing Awards shortlist finalists. Check out the full list here.
Even if an e-commerce brand’s tech stack is as simple as an online store and email marketing platform, teams must consider where their data comes from and where it is going. Sponsored by Klaviyo.
Amid ever-evolving privacy changes, brands are combining clean rooms with multi-touch attribution to centralize data and analyze any first-party data inconsistencies within a privacy-safe environment. Sponsored by Wpromote.

Digiday's annual guide to ad-supported streaming services, from the top platforms to marketing spend

Thursday, April 25, 2024

Vetting platforms including Hulu, Netflix, Peacock and others ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Tomorrow is the last chance to recognize your company's rising leaders

Thursday, April 25, 2024

Tomorrow is the last opportunity to submit an entry to this year's Future Leader Awards. Don't miss the opportunity to recognize a rising leader in your company in front of our panel of

Inside Google's latest move to postpone the cookie apocalypse

Thursday, April 25, 2024

Despite Google's (most recent) assurances that it would stick to its (newest) game plan, there has been a lot going on as of late. April 25, 2024 Inside Google's latest move to postpone the

Digiday Programmatic Marketing Summit: Only a few spots left

Wednesday, April 24, 2024

Connect with leaders from Spark Foundry, Assembly Global, HP and more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Virtual event: How marketers are unlocking AI’s full potential

Tuesday, April 23, 2024

Strategies for preparing data for the AI revolution ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Hack persuasive copywriting

Thursday, November 28, 2024

Every year we bring the highest quality software to RocketHub for an insane BFCM event. This year is no different! BFCM starts now so check the page below for one new lifetime deeaaal drop each day.