Speculation continues to swirl over a possible WPP breakup

April 26, 2024

Speculation continues to swirl over a possible WPP breakup

Sources moot a potential sell-off of individual WPP assets as the agency holding group pushes ahead with a turnaround plan.

Additional coverage:

Looks like those third-party cookies aren't going anywhere just yet. And you know what that means: cue the flood of theories and hot takes about what Google is really up to.
Media experts share which channels marketers are prioritizing at this summer's Euro 2024 soccer tournament and the Olympic Games.
Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription model first.
For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.
Our most-read story this week: Google delays third-party cookie demise yet again

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Just announced: Amazon Ads, Reddit and MTV are among this year's Digiday Content Marketing Awards shortlist finalists. Check out the full list here.
Even if an e-commerce brand’s tech stack is as simple as an online store and email marketing platform, teams must consider where their data comes from and where it is going. Sponsored by Klaviyo.
Amid ever-evolving privacy changes, brands are combining clean rooms with multi-touch attribution to centralize data and analyze any first-party data inconsistencies within a privacy-safe environment. Sponsored by Wpromote.

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Speculation continues to swirl over a possible WPP breakup