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Speculation continues to swirl over a possible WPP breakup

Sources moot a potential sell-off of individual agency assets as the agency holding group pushes ahead with turnaround plan.
April 26, 2024

Speculation continues to swirl over a possible WPP breakup

Sources moot a potential sell-off of individual WPP assets as the agency holding group pushes ahead with a turnaround plan.

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Sources moot a potential sell-off of individual agency assets as the agency holding group pushes ahead with turnaround plan.

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Digiday has gathered up some of the juiciest theories and added a bit of extra context for good measure.

Leveraging low-fidelity seed data in performance marketing can lead to substantial inefficiencies, impacting the reach and effectiveness of advertising efforts.

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Media experts share which channels marketers are prioritizing at this summer’s Euro 2024 soccer tournament and the Olympic Games.

In this new State of the Industry report, learn how publishers are adding total revenue management to their organizations as they deal with social media algorithm changes, the final deprecation of third-party cookies in Chrome and more.

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Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription model first.

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Marketers like Omni Hotels & Resorts are leveraging Google PAIR’s data collaboration to improve ecosystem connectivity and drive results.

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For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.

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Despite Google’s (most recent) assurances that it would stick to its (newest) game plan, there has been a lot going on as of late.

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Digiday's annual guide to ad-supported streaming services, from the top platforms to marketing spend

Thursday, April 25, 2024

Vetting platforms including Hulu, Netflix, Peacock and others ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Tomorrow is the last chance to recognize your company's rising leaders

Thursday, April 25, 2024

Tomorrow is the last opportunity to submit an entry to this year's Future Leader Awards. Don't miss the opportunity to recognize a rising leader in your company in front of our panel of

Inside Google's latest move to postpone the cookie apocalypse

Thursday, April 25, 2024

Despite Google's (most recent) assurances that it would stick to its (newest) game plan, there has been a lot going on as of late. April 25, 2024 Inside Google's latest move to postpone the

Digiday Programmatic Marketing Summit: Only a few spots left

Wednesday, April 24, 2024

Connect with leaders from Spark Foundry, Assembly Global, HP and more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Virtual event: How marketers are unlocking AI’s full potential

Tuesday, April 23, 2024

Strategies for preparing data for the AI revolution ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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