Inside Google's latest move to postpone the cookie apocalypse

Inside Google’s latest move to postpone the cookie apocalypse

Despite Google’s (most recent) assurances that it would stick to its (newest) game plan, there has been a lot going on as of late.

Additional coverage:

• When it comes to the TikTok "divestment or ban" bill, marketers are worried. But most are not too panicked about the outcome — at least not yet.
• Tentpole events and franchises are helping publishers lock in advertising revenue. More in this Digiday+ Media Briefing.
• Digiday considers the arguments for and against marketers relying on organic social.
• As FaZe Clan looks to escape the difficulties it experienced in the public market, its greatest strength might be a business unit that was already in action well before the acquisition: its product licensing business.
• Influencer agency Billion Dollar Boy is launching a creator community membership as it expands its consultative services and partnerships, Digiday has learned.
• This week’s Digiday+ Research Briefing examines how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected.
• Adobe released a third generation of its Firefly AI image model to power new capabilities for creating and generating images.
• ICYMI: Google delayed the third-party cookie demise yet again — working with next year (for now) as its new target date.