Why marketers are leveraging predictive, generative and autonomous AI
Artificial intelligence is permeating every industry and market, and e-commerce and brand marketers are increasingly eager to find ways to implement AI into their everyday tasks. However, while generative AI has been top-of-mind, a recent global survey found that other models and applications are on the rise. Beyond generative AI like ChatGPT, predictive and autonomous AI technology offers marketers additional and unique benefits. In this new guide from Klaviyo, learn how e-commerce and brand marketers use AI to gain a competitive edge, the different types of technologies they’re using — some of it already at their disposal (if they know how to use them) — and how AI is helping teams prepare for the future. Download it to learn more about:
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