This is what everyone is struggling with in marketing
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Are you focusing your SEO on the wrong “relevance”?
Wednesday, May 1, 2024
Relevance is an important ranking factor for Google… but what exactly is relevance? Even experienced SEOs are getting this wrong. They're focusing on semantic relevance (think of it as “context”).
Heard about the Cookie changes?
Tuesday, April 30, 2024
Changes in cookie policies are reshaping strategies across all digital channels. What do these shifts mean for your marketing? How should you adapt? Proactive strategizing for cookie deprecation is
This is something I’ve never done before...
Thursday, April 25, 2024
Do you want to know the number one topic I discuss with clients during our consulting calls? Here's the thing... It's not just one. But it's clear that most marketers and business owners
Is long-form content dead?
Wednesday, April 24, 2024
I keep hearing this: “Nobody reads long-form content anymore.” It's true that the human attention span keeps dropping. 20 years ago, it was around 2.5 minutes. Today, it's 45 seconds. And the
Exclusive invite to try my latest tool
Tuesday, April 23, 2024
If you send marketing emails, this message is just for you. I'm inviting you to try my newest (free) tool: the Mail Grader. This tool will analyze your email strategy and give you actionable
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we discuss benchmark problems, such as benchmark saturation, and explore potential solutions. And as always, we offer a curated list of relevant news and important papers to keep you informed