Presented by

It’s National 🦷 Root Canal Appreciation Day, Reader! Does anyone really appreciate getting a root canal?

In today’s edition:

• Today's 👉 Tip of the Day is for UGC campaigns

• 🖱️ Capture more 🛍️ customers

• TikTok ⚖️ sues US government over ban

• X rolls out 🌐 Stories to Premium users

• 📣 Additional industry news from YouTube

Is third-party creator or influencer content part of your marketing mix? Are you disappointed in the content your partners deliver? 

Use a Creator Brief

A detailed brief with these key elements will set your creator up for success and ensure that the final user-generated content (UGC) ad aligns with your brand's goals and values:

• A few script options for the creator to choose from, but encourage them to put their own unique spin on the content to maintain authenticity.

• A shot list of the specific footage you want the creator to capture. Be specific about the types of shots you need, but give the creator some creative freedom to capture footage that feels natural and authentic to their style.

• A list of do's and don'ts for the creator to follow. For example, do wear clothing that aligns with your brand's aesthetic, don’t wear clothing with visible logos or branding.

Once you have your brief ready, schedule a short call with the creator to go over the details, answer any questions they may have, and brainstorm ideas together.

Today's tip is inspired by Dara Denney, a featured guest on the Social Media Marketing Podcast.

The 'Go-To' Podcast for Marketers 

If you’re looking for fresh marketing ideas—or ways to improve what you’re already doing—check out the Social Media Marketing Podcast. 

The show has been helping marketers like you navigate the constantly changing marketing jungle for over a decade. With over 600 episodes, you’re sure to find tips, tricks, and strategies to improve your marketing.   

Check out the Social Media Marketing Podcast.

How to Convert More Prospects Into Customers

Does your marketing drive traffic to your website? Are you losing people when they hit your landing page?

Adding even one or two of these elements can make a meaningful difference in your landing page conversion rates, but combine them strategically as a cohesive, persuasive flow, and your leads and sales will skyrocket.

The Hero Section

The top section of your landing page is called the hero section. It needs to clearly communicate within five seconds what you offer, why it's valuable, and what action the visitor should take next. To accomplish this, make sure to include these five key elements in your hero section:

• A large, attention-grabbing headline that promises the end result or transformation your product/service provides.

• A subheadline that clarifies how you deliver the result promised in the main headline.

• A prominent call-to-action button with clear, specific text.

• Three bullet points succinctly listing the key positive outcomes visitors can expect from using your product/service.

• A compelling, high-quality image that depicts the end customer experiencing the positive result of your offering.

The Problem-Solution Section  

Clearly articulating the problem and solution allows you to demonstrate a deep understanding of your target customer and perfectly position your offering as the ideal solution they've been searching for.

Paint a picture of your target customer's frustrating situation and its negative impact. You want them to read it and think, "Yes, that's exactly how I feel!"

After describing the problem, transition to introducing your solution. Explain exactly how your product or service is specially designed to solve that specific problem.

Benefits & Features Section  

Most businesses make the mistake of simply listing features—the tangible attributes and functions of their product or service. But features alone aren't emotionally compelling. You need to translate those features into the benefits—the positive outcomes and improvements—they provide for the customer.

For example, "24/7 live chat support" is a feature. The benefit would be something like "Get your questions answered instantly any time, so you're never left struggling on your own."

The best way to convey this is with a simple three-column layout. In each row, list the benefit as a short 1–3 word headline. Then, under the benefit headline, include a sentence concisely explaining the feature that delivers that benefit. Use an icon or image in the 3rd column to visually represent each benefit.

Testimonials Section

Testimonials act as crucial social proof. They're a powerful trust factor, showing your visitor that your claims aren't just empty marketing promises—real people have tested them and affirmed the results.

For your landing page, curate just three of your absolute best testimonials to feature.

Avoid Conflict Section

This is where you starkly contrast what the customer’s life/business will look like if they don't take you up on your offer with what they can expect if they do.

You want this section to be short and hit hard, reminding the visitor of the unpleasant consequences of not taking action and contrasting that with the wonderful benefits they'll gain when they do.

FAQs Section

Include 3–6 FAQs at the bottom of your landing page. This section's purpose isn't to comprehensively answer every question anyone could ever have about your product or service. Instead, it's to concisely address the most common questions, concerns, and objections that could discourage your visitor from taking action.

Here are some key questions to consider addressing:

• What makes this different/better than [competing product/service]?

• How do I know this will work for me?

• What if I'm not satisfied with the results?

• What's the biggest mistake people make with [problem/goal]? 

• Do you have a guarantee?

• How long does it take to get results?

Write the question in bold, then answer in 2–4 sentences max. Avoid fluffy, rambling answers—make them clear, direct, and persuasive.

Today's advice is provided with insights from Wes McDowell, a featured guest on the Social Media Marketing Podcast.

🗞 TikTok Sues US Government: TikTok has filed a lawsuit against the United States government in response to a recently enacted law that requires the app's China-based parent company, ByteDance, to sell the app or face a nationwide ban. TikTok argues that the law is unconstitutional, as it specifically targets a single speech platform and prevents Americans from participating in a global online community. Source: The Verge

🗞 X Stories: X has introduced Stories, which is now available for Premium subscribers. Powered by Grok AI, Stories on X allows users to explore curated content highlighting current global conversations and trending topics. The feature, accessed through the Explore tab, is available on the web and iOS platforms. Source: @XEng via X  

🗞 YouTube Feature Updates: YouTube users can now set up ad campaigns with their videos using the Promotions tab in YouTube Studio. The video users promote will be shown on Home, Search, and Watch feeds and labeled as “Sponsored.” This feature is available to all users on desktop. Additionally, a “By Artist Badge” will appear on any Short or a song’s pivot page uploaded by the primary artist to help users discover Shorts uploaded by an artist using their song. Source: YouTube

🗞 YouTube’s ‘Jump Ahead’ Feature: YouTube is rolling out its “Jump Ahead” feature to US Premium members using its Android app. The feature enables users to skip to the point in a video where most viewers typically jump by double-tapping the screen. YouTube leverages AI and watch data to identify the optimal point to jump to in a video. Source: 9to5Google

Better Results for Your Clients: Level up your social media performance with our SME-exclusive content pack. Includes a Social Media Audit Template, 2024 Social Media Calendar, and Trend Guide from Cloud Campaign. (Sponsored Message)

Did You Know?

Toni Tennille was born on this day in 1940. Are you feeling the Muskrat Love?