Inside brands like Powerade, Reese's and Old El Paso's Olympic and Paralympic influencer play

Is it time to change the agency holdco model?

Industry observers wonder if it's best to build, buy or rip up and start again with the agency holding company model.

Additional coverage:

• The Coca-Cola Company and Hershey's share influencer plans ahead of the Olympic Games.
• Some publishers are expecting the worst while others aren't sweating the "what ifs" as Oct. 1 approaches. More in this Digiday+ Media Briefing.
• This final installment in Digiday’s multi-part series covering the top ad-supported streaming services examines the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms.
• The international reality television franchise "The Voice" has launched its own virtual experience inside the metaverse platform The Sandbox.
• Independent marketing and communications agency Boathouse is adding a supplier diversity program as part of an effort to expand its diversity initiatives more widely.
• This edition of the Digiday+ Research Briefing examines how influencers see more Instagram engagement with still images than Reels, how publishers aren’t yet worried about the impact of a potential TikTok ban on their revenues and what types of first-party data are most important to marketers for ad targeting on streaming platforms.
• “Dota 2” has joined “Counter-Strike” on Blast.tv, becoming only the second esport to be featured on the platform. Digiday spoke to Blast.tv head of product Rory McEvoy to learn why Blast.tv is going all-in on “Dota 2.”