CXL - Knowing your USP is not enough

We got 4 updates for you this week:

1. Multi-Faceting Your Brand for Revenue

You already know your USP and all the implications for your business that come with it.

That's not the end.

Multi-faceting your brand is about saying ‘ok, we’ve got our USP, but:

• What other sides of the product should we be leveraging?
• How do they benefit your customers?
• How do they fit into the wider market, and what are their potential implications?

It’s good to have clarity on your product and to be direct about what it does. But your audience has a range of needs and motivators. 

And to understand them you need to dig into the ‘why’ of that product and your brand:

• What problem are you really solving for customers?
• How do people perceive your values?
• What is the essential ‘you-ness’ that customers appreciate about your company? 

All of these questions define your brand and your product, and once you have them clear, you will discover new authentic things that your product does in aid of those ‘whys’.

This will allow you to optimize your email communications to market to other segments and increase revenue.

Read our newest blog to learn more.

2. CXL Features AppSumo

Most businesses can’t scale their ad spend profitably.

Mainly because they don't know how aggressive or conservative they should be with their acquisition strategy.

For AppSumo it boils down to owning your data, knowing your numbers and your unit economics. 

In the last 7 years they have:

• Developed a profit-first methodology.
• Scaled their ad spend from under 20 thousand dollars per month to over half a million dollars per month.
• Tripled their customer base with performance marketing and paid ads.

We'll tell you exactly how they succeeded in their upcoming course.

Join the waitlist to get notified when it launches.

3. Join CXL

We are hiring a new Marketing Lead. Check it out and apply here.

4. Unlimited Team Plan

CXL Team plan got better. 

Every course is now available to your entire team. No limited number of seats. No additional costs. You'll pay $134/year per member for a team of 50.

Hear it from Brandon, Growth Project Manager at Seedbox Digital:

"CXL gave my team the tools to create and run a successful growth program"

CXL, 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746.

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