CXL - Everyone wants growth

We have 4 updates for you this week: 

1. Unlock Sustainable Growth

Everyone wants growth.

But to scale your business, you need more – you need sustainable growth.

And achieving sustainable growth while maintaining operational efficiency is complicated.

But anyone with the right mindset can be coached through.

There are two metrics to focus on CAC and LTV with plenty of different ways to approach those levers.

For Customer Acquisition Cost, you can leverage:

• Organic traffic
• Growth loops
• Referrals
• A/B testing
• Affiliates

For Lifetime Value, you can leverage:

• Subscriptions
• Order Bumps
• Upgrades
• Campaigns

These are just a few.

Check out newest blog post to go deep into each tactic. 

2. CXL Features AppSumo

AppSumo went from doing under 10 million dollars to over 80 million.

All by doubling down on affiliate marketing and profitably scaling paid ads.

7 years ago Nick joined the marketing team and since then they have: 

• Gone from $10M to $80M per year.
• Tripled their customer base.
• Increased ad spend from 20K per month to 500K. 
• Scaled the team 6 to 20 full-time members and 30 contractors.

Today, they're the top destination for online software deals, thanks to performance marketing.

We'll tell you exactly how they succeeded in the upcoming CXL Features series.

Join the waitlist to get notified when it launches.

3. Join CXL

We are hiring a new Marketing Lead. Check it out and apply here.

4. Upskill Your Marketing Team

One skilled player can help but a skilled team will win championships.

Get the CXL Unlimited Teams Plan. If you have a team of 10, that’d be only $672/yr per team member.

Hear it from Chris Out, who enrolled his whole team:

"We built a top 1% growth team 3 times faster than the competition”.

CXL, 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746.

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