Ad tech’s week on Wall Street underscores critical industry challenges

May 10, 2024

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Ad tech’s week on Wall Street underscores critical industry challenges

DoubleVerify’s stock slumps more than 40% as key industry challenges mount.

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The rise of AI and the growth of the creator economy have sparked a resurgence in marketers' interest in virtual influencers. Digiday has set out the arguments for and against them.
It's been two weeks (ish) since Google announced the third delay to its long-gestating plan to rid it's browser of third-party cookies — just about enough time to get over the shock of the utterly predictable.
Podcast networks and ad platforms took to the stage Thursday at the IAB’s annual Podcast Upfront held in New York to talk up new show launches, improvements in measurement and ad targeting.
Arun Kumar, arguably one of the more important executives to help usher in this era of data to the buy-sell equation during his time as head of data and technology for holding company IPG, believes that the missing ingredient in all efforts around data is ethics.
Our most-read story this week: Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars

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Data-driven advertisers are turning to the 1-in-60 rule, which underscores the importance of precision in targeting strategies and data sets used for measurement. Sponsored by Adstra.
In this new Q&A, learn more about why attention is on marketers’ minds, how advertisers can use it and how they’re connecting it to recall. Sponsored by A+E.

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