GrowthHackingIdea - Paid signups increased by 400%
Bidsketch had a typical SaaS landing page (features, pricing, etc.).
Their new landing page promotes only one option: enter your email to receive a sample proposal. They also show a main idea, testimonials, big clients’ names and benefits you will get.
Their signups increased by 500%.
But churn rate was much higher.
They started to send a series of nurturing emails, which are educational and provide tons of value (like emails you receive from me ;) ).
Result: paid signups increased by 400%!
Source: raphaelpaulindaigle.com
Cheers,Charlie Patel ;)
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