GrowthHackingIdea - +22% increase in purchases
Over the course of two weeks, an online retailer targeted 565,000 email subscribers with both:
1. It’s regular email marketing communications.
2. Coordinated Facebook News Feed ads (created a Facebook target audience by uploading a list of emails to Facebook).
The study showed that those who saw both email and Facebook ads were 22% more likely to purchase than the segment that opened an email but weren’t shown ads.
Source: www.exacttarget.com
Cheers,Charlie Patel ;)
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