The marketer’s guide to data in an AI-driven world

As the need for data accelerates with the fluctuating timeline for the deprecation of third-party cookies in Chrome, savvy brands and agencies are adopting a strategic approach to data acquisition and analysis to maximize their digital marketing. Data buying is essential for marketers to enhance their existing data and develop more robust insights into consumer behavior, preferences and trends to improve campaign performance and drive growth.

In this Tactics + Insights guide, Digiday and Acxiom examine how marketers and data buyers create comprehensive end-to-end plans for successful data acquisition, implementation and data-driven campaign outcomes. By leaning on data providers and AI tools, data buyers empower their organizations with the actionable information needed to thrive in the digital landscape. Read this new report to learn:

• How marketers are navigating the data marketplace
• The role of AI in data buying
• Why marketers are diversifying data types
• How brands are activating purchased data

Sponsored by Acxiom

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