What TikTok ban in the U.S. means for marketers

Let’s assume that TikTok is actually banned in the U.S.

To maintain brand resilience, diversification across digital platforms would become crucial.

But honestly, that’s just good marketing advice in general.

So, here’s what I’d recommend.

Reduce your TikTok ad spend by 25% to 50% and redistribute these funds across other platforms like Google (YouTube) and Meta (Facebook and Instagram).

These platforms are poised to absorb a significant share of TikTok's displaced user engagement, making them prime channels for you to connect with new customers.

My team can guide you through all of this, so reach out if you need help.

Cheers,

Neil Patel

PS: You know what’s not going away for sure? Search ads. They’re a sure-fire way to increase visibility and traffic. Optimize your campaigns for maximum impact with my free Ads Grader tool.