Your email marketing won’t work anymore unless you follow these three rules

If you’re sending 5,000 or more emails per day, Google and Yahoo have new rules you must follow, or your emails won’t reach your audience’s inboxes anymore.

Here are the new requirements at a glance:

• Your spam complaint rate needs to be under 0.3%.
• Authentication using SPF, DKIM, and DMARC is now required.
• You must have a one-click unsubscribe option and remove people from your list within 1-2 days.

Email service providers are concerned with user satisfaction and trying to cut down on spam.

For marketers, this means you need to be hyper-aware of what you’re sending out.

To keep a low spam score, you have to send valuable emails and be diligent about managing your list.

These rules are already in place, so don’t put one of the most effective marketing channels for your business at risk.

​Reach out if you want to review your email strategy together.

Cheers,

Neil

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