+800% to a conversion from trial to paid

As Groove’s team started to track everything more closely, they began to notice a trend: free trial users who emailed them for support were 800% more likely to become paying customers by the end of their trial than those who never reached out.

After this they made the contact links more prominent and began to send calls to action encouraging users to reach out to them if they needed help.

They then started focusing on making sure that those users had absolutely “wow” experiences.

I would add, from myself, that online chat widgets are also perfect for achieving this goal.

Source: www.groovehq.com


Cheers,
Charlie Patel ;)



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