CTR +40%. Blondes vs Brunettes vs Gingers :)
Matthew Woodward ran a funny experiment through Facebook ads.
He set 3 advertising campaigns. Everything was identical except for the image (Blonde lady vs Brunette lady vs Red-headed lady)!
What are your guesses about the results? :)
Redheads get 40.4% bigger CTR than brunettes and 66.6% bigger CTR than blondes.
Source: www.matthewwoodward.co.uk
Cheers,Charlie Patel ;)
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